BPM BlueWorks combines business process management (BPM) with cloud computing. According to our press release:
[BPM BlueWorks is] a cloud-based set of strategy and business process tools. BPM BlueWorks provides business users with the collateral they need to implement business strategies within their organizations based on industry-proven business process management techniques.
I don't find that description very helpful. It seems to be a lot of things to a lot of people: A tool for creating business processes; a cloud hosting that tool; a cloud hosting reusable process components which can be used by the processes developed with the tool; a community for developing these business processes. According to Michael Vizard:
The idea is that IT people and business executives can collaboratively model a business process and then export that model to a set of IBM Websphere Business Events software to execute it. The model serves to configure the Websphere software to match the business process. Because the model essentially represents a higher level of abstraction above the core middleware software, it also allows customers to update the business process as often as required, which for the first time allows IT to be responsive to the rapidly changing needs of the business.
I'm not sure what Websphere Business Events has to do with BPM. According to Sandy, BlueWorks is for creating "dynamic processes," which is interesting because processes usually contain a centralized plan (e.g. orchestration); dynamic implies the collaboration is more like choreography. If so, then WBE makes sense because it supports choreography, which is to say that it creates very dynamic connections between components.