Steve Mills says, "with SOA there is a connection to real business issue and real business problems. ... We're in an era of business-driven computing."
This quote comes from "IBM views SOA as "business-driven computing"." (SearchWebServices.com) It is part of the keynote Steve gave today at the opening of Impact 2007. This sentiment is consistent with the webcast described in SOA: It's not just for IT anymore.
The article also says "IBM announced a slew of new products and enhancements to it's already massive SOA product set." Expect to hear more about those in the coming days.