Those are actual words from an IBM customer. Interesting, no? I think they are right, and I say that as part of our Big Data team. See, what they are really focused on at this point is "Big Flexibility." The size of the data collections will get big over time, but they didn't want the rest of their IT management thinking that they had to start with "big" data sizes to get value from BigInsights. Bingo!
I actually see this over and over again in our customer base, so much so that I usually start the conversations focused on the idea of flexibility rather than data collection size as being the primary driver for BigInsights. Yes, scaling to petabyte-plus sized collections is very important. Yes, being able to push computation to where the data physically resides is very important. Yes, having supercomputer levels of MIPS that were previously impossible -- or at very least cost prohibitive and highly specialized -- is important. But flexibility is what gets you started with the technology and is most likely to be what makes the solution stick.
Look at it this way: What we see as the #1 driver of use cases is combining data from disparate sources that arrives in disparate formats. The ability to make use of these collections -- precisely because they are different and have different slices of the overall picture -- is typically the first order of business. Yes, you could design an ETL process and schema to accomplish this, but probably not in a day or even a week! BigInsights provides you with flexibility that enables you to simply load the data -- raw, whatever form it's in -- and then begin analyzing it, which makes these projects viable. Little to no lead time -- just load it and get started. Explore. Experiment. Find the correlations, and then introduce rigor, as required. Once it becomes a stable pattern -- and business value has been confirmed -- you can start the investment in developing a trustworthy and repeatable process at scale. And yes, this is where the "
aspect of "
Think they'll let me change the name of our group to Big Flexible Data?