Yesterday was the "Web 2.0 Primer" session at the Rational Software Developers Conference.
Rather than re-post all the links, I'll refer you to the post I made over at Domino Unplugged.
Tuesday was a great day, starting with the keynotes by IBM Software Group head Steve Mills and IBM Fellow Grady Booch, ending with all sorts of BOFs, receptions and even a visit for a few lucky souls to Cirque du Soleil ...
You can also check the #RSDC hash on Twitter for minute-by-minute updates ... (check out Summarize ...)
This is a pretty exciting week as we consider Enterprise 2.0 is getting underway here in Boston and we are launching a refreshed Web 2.0 Goes to Work web site (www.ibm.com/web20). Although the web site represents an incremental step towards a broader set of changes, you'll see we added some new features such as a bookmarking module, dynamic blog module, IBM TV video/flash feature (that will feature something new every so many weeks), a Web 2.0 Sandbox and more. The 'Sandbox' provides a couple helpful links so people can quickly access product capabilities and downloads so they can get more familiar with our Web 2.0 technologies by taking them for a spin. It would be great to get your comments on the web site changes and hope to see you at Enterprise 2.0.
posted by Rob Wunderlich With a tip of the hat to the folks at Visionary Marketing, wanted to pass along an interesting article they posted some time ago (like nearly a year - sorry!!) about the 15 Golden Rules for Web 2.0. It's an excellent article, and points out the obvious dichotomy that web marketers face:
To a certain extent what we are witnessing today with Web 2.0, is not very far from what we have witnessed in the 1990s, when large corporations wanted to launch their first websites. More than often, the same question prevails: that is to say, is this website going to support or jeopardise my brand.
Thought it was worth sharing .... - Rob [Read More]
posted by Rob WunderlichThis blog is NOT intended as a product-specific blog, and we'll always stop short of out and out product pitches. But, every now and then one of the 'children' does really well, and we want to shed some light on the topic.
Such was the case yesterday with the "shootout" between Microsoft Sharepoint and Lotus Connections.
Let's just say the concensus was that Connections won, hands down. But, don't take my word for it ... here's what the blogosphere is saying.
Posted by Mike Harer It's been a great experience at Enterprise 2.0 this week. I thought the 'Enterprise 2.0 Reality Check' panel led by Andrew McAfee offered up good insight on how organizations can help break through the Web 2.0 adoption barrier. We heard ideas like - "go big and audacious" - "be transparent" i.e. eliminate private spaces - tap the Gen Y folks to evangelize and more. Additional thoughts on how organizations can do a better job promoting Web 2.0 value included some ideas such as attaching incentives or competitions (such as competing for best wiki). One perspective that I felt stood out among the rest was that from Pete Fields of Wachovia who said if you can convince a person or a team of people they can make a difference, they will set out to do so. As this person pointed out, it's the same thought with respect to voting... if you believe your vote matters, you are likely to vote. Would like to hear what you felt was new and insightful from Enterprise 2.0.
posted by Rob WunderlichAs our team has gotten more and more involved in solidifying IBM's "Web 2.0 Goes to Work" initiative, it's been very gratifying to see a number of the product group come on-line with blogs or communities of their own.
One of the largest thus far is the Tivoli Community, which is spearheaded by Tiffany Winman and Roy Harrow. Kudos to the Tivoli team for a great start in truly building a community - complete with blogs and discussions and bookmarks and presentations.
We've also recently become aware of a couple "only blogs thus far" initiatives coming from the Mashups team and the Connections team.
The Mashups Blog was started a little over a month ago by Nicole Carrier and Mark Heid and will focus on (surprise!!) IBM Mashup Center. They've already got links to YouTube videos and more - a great start!
Lotus Connections already has a couple blogs: synch.rono.us - the "official blog of the Lotus Connections team" (which consists of Suzanne Minassian, Joseph Russo and David Brooks - IBMers) - and "The ConnectionsBlog" (from Stuart McIntyre and Neil Burston - non-IBMers).
posted by Rob WunderlichThanks to Adam Gartenberg for pointing this out ...
I just came across CommonCraft's "Social Media in Plain English," and wanted to pass it along... for those of you who might be wondering what all the hoopla is about and don't have a teenager to explain it to you :)
How does all of this really help me make money? Consumers are muchmore educated and demand much more than they used to. We are all hitwith so many sales messages daily; we start to tune them out. What usedto work doesn’t work (or at least not as well). In order for yourbusiness to succeed and grow, you need to adapt.
People are looking for more information and companies they cantrust. Selling has become more about creating trust and buildingrelationships.
Posted by Dan Griffin Program Manager - WebSphere and SOA Academic Initiative Date: 6/20/08 "Social Networking" is an interesting word....and one whose meaning changes quickly. I was recently reminded that social networking has existed for a thousands of years in some form or another. Whether it is face to face, written, phone, instant message, email, or twittering, they all fall under the umbrella of social networking and "collaboration."
Of course, in 2008, when someone says social networking, we typically think of something like Facebook, but I'm starting to see two trends from both my professional and personal life. First is the backlash against the use of these types of sites. More and more, I've heard people say "Just call me" and express frustration that things could have just been done easier and more quickly over the phone than through instant messaging, emailing, or texting.
Second, and perhaps more importantly, is the evolution of the "social networking" machine. Now that myspace has lost the top spot to facebook, how long will it Facebook's day in the sun last. I'd put my money on "not long." While facebook is great for connecting with long lost high school friends, the lack of separation between personal and professional, or between what persona/interests are shown to what groups has led the way for sites like Ning. With Ning, anyone can create a social network, and in literally 30 seconds have it ready to invite other members. I spent a few hours recently putting bells and whistles on a Ning community and was amazed at the capabilities. Even more so when I started plugging in scripts from around the web. The nice thing about Ning is that depending on the community, you can choose what pictures and what information is shown about you. For example, if you are joining a community related to your professional life, you probably don't want to make those pictures from last year's beach party available for anyone to peruse. :-)
As we wrap up 2008, it will be interesting to see which direction Social Networking moves. My prediction -- "create your own community" sites like Ning will soon join or replace Facebook at the top of the heap.
Posted by Rob WunderlichInteresting report on a study from University of Minnesota on benefits they found of social networking among 16 to 18 year old students.
"What we found was that students using social networking sites areactually practicing the kinds of 21st century skills we want them todevelop to be successful today," said Christine Greenhow, a learningtechnologies researcher in the university's College of Education andHuman Development and principal investigator of the study. "Studentsare developing a positive attitude towards using technology systems,editing and customizing content and thinking about online design andlayout. They're also sharing creative original work like poetry andfilm and practicing safe and responsible use of information andtechnology. The Web sites offer tremendous educational potential."
"... the eloquence and intelligence in the room are distributed notconcentrated. People who usually speak at these things are not the onlyones with something to say. If you want people to be bored andfrustrated, put them in a seat in a dark auditorium and force them tolisten to five people drone on about how they are great, have it tough,how the hard problems can't be solved but we have to solve them anyway,or god knows what they're talking about sometimes."
posted by Rob Wunderlich Wanted to make you aware of what promises to be an interesting webcast THIS WEDNESDAY:
The widespread adoption of social networking sites combined with thepervasiveness of computing has had a profound effect on customerexpectations. Customers anticipate the same level of 'socialexperience'and connectedness in their business their interactions.
This is opening doors for innovative financialinstitutionsto reach clients and prospects in new ways, and enrich the customer experience.
posted by Carl Zetie With the public debut of Firefox 3.0 it's an interesting time to reflect on what has enabled Firefox to roll back, to some extent, Internet Explorer's hegemony. It's striking to contrast the adoption of Firefox to other alternative browsers -- and in particular to other browsers that share the same Mozilla code heritage or the same open source distribution model.
We can point to lots of reasons why Firefox has prospered, but I think that a lot of it has to do with creating engagement with the technical community -- and from my perspective in the world of software development, a major element of that comes from the plug-in architecture of Firefox. This is not just a technical detail of Firefox implementation: it is the gateway to enabling a much broader community of developers to develop for -- in other words, engage with -- the browser. Unlike some open source projects, contributing to Firefox does not require a huge investment in time and expertise to learn the existing codebase, nor is it restricted to an inner circle of committers. Any programmer can learn the plug-in interface and develop and distribute a plug-in -- and many have done so. And not surprisingly, people who have developed a plug-in are much more invested in the success of Firefox.
With this one simple move, the number of people who are closely engaged with promoting the success of Firefox is increased by two or three orders of magnitude compared to even a conventional open source project. Those people in turn become evangelists and influencers to the next circle of adopters, and the chances of reaching critical mass, or a tipping point of adoption, are suddenly much greater.
Nor is this insight unique to Firefox: other successful open source projects such as Eclipse and Apache webserver also can attribute much of their popularity to finding ways to allow developers beyond the cadre of committers to invest themselves in the platform's success.
This idea has applications far beyond open source projects and developers authoring plug-ins: the success of many Web2.0 initiatives will depend on their ability to create and sustain engagement beyond contributing code. I plan to return to this idea in future postings.
The finance industry has a unique challenge, hindered by governmentregulations and often a conservative culture, they have a realchallenge embracing the online conversation that’s already happeningbetween customers.
A challenge, I think, that many enterprises are facing, regardless of industry.
His post lists quite a few social media efforts by financial institutions, and be sure to look through the comments, because numerous people have cited additional examples.