SugarCRM CEO Larry Augustin on building closer customer relationships
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In this interview, SugarCRM CEO Larry Augustin explains how SugarCRM enables its clients to understand more about their customers. He explains the value customer relationship management (CRM) brings to the mission to create a social business using the example of the integration between SugarCRM and IBM Connections.
Larry also speaks about SugarCRM's upcoming conference, SugarCon in New York from April 8-11.
Follow Larry @lmaugustin