Gary Barnett from The Bathwick Group explains the importance of addressing client needs
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The Bathwick Group exists to understand how effectively technology is implemented in different industries around the world.
In this interview with IBM’s Scott Langingham and Todd "Turbo" Watson, Gary Barnett, Partner and CTO of The Bathwick Group explains how tech companies need to do a better job of explaining how they can address their clients’ needs rather than focusing on how their technology works.
Gary points out that most IT implementations fail as a result of miscommunication of user requirements and needs.