Bunchball’s Rajat Paharia on motivating people through data (gamification)
daryl_pereira 270002AW8D Visits (2203)
As IBM Champion and Bunchball CEO Rajat Paharia points out, more of our work is happening online, which leads to the creation of activity data. This data can be used to motivate people motivate people through offering rewards for the kind of behavior that meets your business objective.
That, in a nutshell, is gamification.
Rajat also addresses concerns about security with gamification, and how he sees Bunchball's partnership with IBM.
Follow Rajat @rajatrocks