Why you need a team of great editors to build a smarter planet.
Jamesco 120000727U Comments (4) Visits (2280)
OK...so before I go on...let me ask you this, is it just me or do all bloggers feel like they've taken on the mantel and social responsibility of being a journalist. I have to say this new feeling is a bit daunting...having to remain totally unbiased, delivering 100% factual materials, finding not only one but at least 2 sources to back up your claims. As a graduate of the School of Engineering at Northwestern University, I wonder if my fellow alumni who wrote, typed (remember I went to college back in the 70s before we had laptops and internet "help" for our papers), edited, re-edited and finally published their way through Northwestern's esteemed Medill School of Journalism would now embrace me as one of their own? So fellow bloggers, what do you say, are we journalist or are we just bloggers? Please let me know what you think.
OK...so getting back to my New York Times colleague. In his article "Struggling to Save the Planet, with a Thesaurus", Mr. Broder reminds us of how important language and the precise use of language is to tackling tough problems like "global warming" and he goes on to explain why "going green" is a not only a much better sell, but a better way to achieve what we all really want which is a smarter planet.
Here at developerWorks, we are very fortunate that leaders like Gina Poole recognized from the outset of the developerWorks journey 10 years ago that it really does take a great team of editors to achieve desired results whether your goal is to launch the World's Geekiest Social Network or to build a smarter planet. When I first joined developerWorks, I was very fortunate to start by managing the editorial production team, a real cornerstone of the developerWorks web site and community. At that time, I didn't know anything about web publishing, web content management, content selection, search engine optimization or the unwavering commitment to content quality, audience focus and editorial best practices. Just like for many of you who have joined My developerWorks, I was very fortunate to be surrounded by some of the top experts in their field who were very wiling to share and teach and grow with me. I learned by listening and following those experts and "bookmarking" and "tagging" their recommendations and over time collaborating with my editorial colleagues through our "groups" and "activities" and of course long before we had blogs, we had our editorial "soapboxes" to share our true passions.
I think this same commitment to editorial excellence is very evident in IBM's Smarter Planet work. It's quite clear that the Smarter Planet vision and story has been shaped and guided by a great team of editors. As you may know, the team didn't stop with just smarter planet, but they've gone on to develop and shape and deliver vision and best practices around Smarter Energy, Smarter Traffic, Smarter Infrastructure, Smarter Retail, Smarter Intelligence, Smarter Government, Smarter Banking, Smarter Telecom, Smarter Oil, Smarter Healthcare, Smarter Cities, Smarter Water, Smarter Public Safety, Smarter Building , Smarter Work, and finally Smarter Food (a subject I personally know a lot about it....and oh by the way, when you're trying to collaborate with your new found (editorials) experts on My deve
As we all know, a picture is worth a thousand words. But for me what I've learned in working with my editorial colleagues at developerWorks is that carefully chosen words and the thoughtful delivery of technical concepts, images, resources can lead to unbelievable collaboration and progress toward a smarter planet which, at least in my book, is priceless.