The rapid rise and fall of social capital coolness on the smarter planet
Jamesco 120000727U Comments (3) Visits (2298)
my boss and her boss, I quickly weeded out my favorite junk mail including all my instant million dollar winners from a variety of fine, reputable worldwide financial institutions and my growing backlog of Russian email. Unfortunately I don't read Russian...one day I'll have to ask my friend Pavel to translate some of these incessant emails....maybe there's an authentic Faberge egg out there with my name on it.
I quickly settled into a more serious review of my email when a blast from Team Jonas arrived. You may wonder why an old uncool old dude like me is getting emails from the Jonas Brothers marketing machine. Let's just say I made a quick e-ticket purchase of JB concert tickets for my daughter Leah last summer and ever since then those rabid little Jonas boys just won't leave me alone (I just can't seem to get off their email blasts or should I say their spamming). I'm sure IBM's Proventia Security Solution could keep Team Jonas out of my hair.
As you can imagine, I typically dump all my Team Jonas emails in to the trash with some "just leave me alone" satisfaction I should add. But something about this email that read "JB To Debut "Paranoid" Live On Facebook" caught my attention. After opening the email, I found out the Jonas Brothers would be debuting their new single on Facebook at 8pm ET. I quickly shared this big news with my 13 year old daughter Leah, who has been temporarily cut off from Facebook (oh the joy of parenting a teenager). Needless to say I was greeted by a wave of shrieks and OMG's. We shared a very "happy father/daughter" time while we enjoyed (well at least one of us enjoyed) the world premiere of Paranoid along with hundreds of thousand of our new Facebook "best friends" and fellow JB fans. All I can say is who knew teenage heartthrobs were more than just a pretty face? It looks like those Jonas boys (or maybe I should say their marketing geniuses) really get social networking and the incredible power of the network effect on the smarter planet. I'd say they've mastered taking their message (and their music) as well as their whole multimedia experience to where all the really cool kids hang out.
Sadly, I have to admit that my brief foray into coolness with my 13 year old daughter was quickly shattered when I returned to my email later last night and found that I had a big backlog of updates from AARP to sort through. My personal favorite from the bunch was "Problems facing Seniors and what you can do to help yourself through them." That's right, just when I thought my cool social capital was on the rise, I very quickly got knocked back down to the reality of being, let's face it, the uncoolest dude on the smarter planet. But wait... I'm sure AARP has some very cool stuff on facebook too.....but I'm not sure I really want to go there. By the way I know there are a few AARP members who still know how to ROCK OUT!!! I hear Bob Dylan, Willie Nelson and John Cougar Mellencamp are coming here this summer to perform at the Durham Athletic Park in Durham, North Carolina...I'm sure that will be quite the coolest, hippest, AARP rockfest ever!!!
Rock on friends! Let me know if you are having more success with your My developerWorks journeys to social capital coolness on the smarter planet.. Check out what my fellow blogger Jeremiah Owyang, a social computing analyst with Forrester and an expert on building communities, has to say about communities and social capital in his 3 part interview with Carol Ross.