You Have Zero Privacy...at Least with AOL
turbotodd 100000388Y Comments (2) Visits (3055)
Too bad, so sad, as I suspect the festivities got off to a rocking start with AOL's search privacy snafu, for which Jason Calacanis now apologizes profusely and indicates that he wishes AOL would "NOT KEEP LOGS of our search data."
You'd have thought AOL would have learned from the Google/U.S. Justice Department search fishing expedition last year, but alas not. It's yet another indicator of the increasing friction between Big Business' opportunity to leverage search marketing information for marketing advantage and the consumer/citizens' right to privacy.
Former Sun Microsystems CEO Scott McNealy told us several years ago to get over it, that "you have zero privacy." I'm starting to think he was right, even though I certainly didn't agree with him at the time.
You can catch the latest and greatest here on CNET, and to AOL's credit they have issued a whopper of an apology. Meanwhile, I think it's high time, if they already have not, that more of these companies appoint a Chief Privacy Officer or even a Chief Customer Data Protection Officer...it's long overdue, and until this issue is put higher up the marketing agenda, these kinds of ridiculous breaches are going to continue to occur.