Yahoo Tech: The New Black
turbotodd 100000388Y Visits (1959)
I used to take my Elph pretty much everywhere, and took pictures of everyone and everything. I even bought my Elph its own accessories, so that it wouldn't feel outdone by other, more chic products introduced in later generations (like the Sony Cybershot, for example...Elph was very jealous of the Cybershot.)
I even bought my Elph an underwater housing so I could keep it dry underwater and take it diving with me to take pictures of all the great sea life. It served me very well last summer in Belize when I got scores of great pictures and video of the swarm of nice, (and supposedly harmless) nurse sharks swimming all around me.
Then, one day, without any advanced forewarning, my Elph took ill. I'm not sure what happened...I didn't drop it, or abuse or it anything...it just...sort of....suddenly died. These things happen -- some call it "planned obsolescence" -- so suddenly I was forced to use my Motorola Razr camera phone to take pictures.
Now, the Razr's good for certain things -- like talking on the phone, for example -- works great for that. But for the whole picture thing, I preferred the Elph. I have absolutely no clue how to offload pictures from the Razr to...well, anywhere...and the pictures on the Razr vs. the Elph...well, let's just say it's a pixel-size thing.
So no sooner had I gotten to the Big Apple that I learned Yahoo has introduced a new consumer technology site, aptly enough called "Yahoo Tech."
Tags and Sliders and Wizards and Things
John Battelle said it best when he called content "the new black" in his review of Yahoo Tech. Seems like everyone is throwing a new content portal together these days...it's the hip and happenin' thing to do....We're gonna portal like it's 1999!
But Yahoo Tech may be onto something. First, it's aimed at non-geeks (so they're not aiming at me)...and yet even I found their implementation of some of the cool Web Two Point Oh widgets -- slider bars for pricing, tags for categorizing stuff, drag-and-drop "Save my stuff" windows -- pretty cool, and useful. The whole page seems like a virtual AJAX smorgasbord, so even though it may not be fitted for geeks, it still has some chic geek appeal in its construction.
Second, I think it's great that a big Internet media company is using new technologies to help educate consumers about consumer technologies: digital cameras, MP3 players, camcorders, PCs, etc. Sure, it's an advertising-fest (what do you think PC Magazine was?), but have you bought any of these types of gadgets lately? I need all the help I can get! Trying to figure out which camera does what, price and feature comparisons between new laptops, etc....apps like Yahoo Tech could go a long way towards helping folks make more educated consumer tech decisions. And the tools are great and very usable so far...comparison shopping online has never been more fun!!
Finally, Yahoo is bringing user-generated content into the mix, including original content coming from bloggers with pseudo-demographic names like "The Mom," "The Boomer," the "Techie Diva," and "The Working Guy." While they are generic names, they are represented by real working people who represent various segments of the Yahoo audience and who provide some seemingly useful tips. As an example, today "The Working Guy" today tells us how we can do dictation via the phone. Tres chic, lots o' potential for mucho productivity increase.
Now, if I could just talk my Elph back to life.