I'm towards the opposite end of the country, in the lovely desert oasis known as Phoenix, wrestling with my own interactive marketing demons.
And as I still want to soak up other reactions, and have to run to a meeting, I'll keep my own observations brief for now, as I need to let the new Facebook social advertising platform soak in like a warm mud mask at some luscious spa out here.
Firstly, it didn't escape my notice the irony that just last week the Federal Trade Commission hosted hearings about surreptitious tracking by marketers on the Intertubes.
Second, I'm not sure what Facebook's marketing slogan is (do they even have one?), but I wonder if it's nearly as lofty a goal as Google's ("Do no evil") when it comes to its core business model.
Somehow, I imagine not.
I checked out The Facebook Blog to get the lowdown straight from the source, and I must say I'm really excited about the opportunity that I'm now going to have to connect with celebrities via Facebook.
On the plane ride out to Phoenix, I was just thinking to myself that my hair was getting a little dry and brittle, and wondering if perhaps Facebook just might come up with a new celebrity connection feature that would empower me to learn firsthand which conditioner Ashley Judd uses.
And of course, the advertising relevance whereby actions I take can be shared with my friends...well, let's just say that's one big cookie monster I think I might have to Delete with a capital "D."
I'd much prefer to keep my advertising experience up close and personal.
I'm already leaving ample digital footprints via my Google search query strings (the search history for which I've had turned off for over a year now!), and the idea that everybody and their grandmother will be able to start marketing to me via my Facebook bread crumb trail...well, it sounds good, but I also thought "1984" was a book of fiction by George Orwell until I suddenly found myself smack dab in America in 2007.
Remember that scene in "Minority Report" where the digital billboard automagically responds and changes content based on peoples' biometric scan?
I'm no Tom Cruise (although it's my understanding he uses Goldwell Definition Style & Shine Gel), but the lines between fact and fiction seem to be getting fuzzier and fuzzier.
Which is why I recommend to all my friends Dolce & Gabbana. Because the Dolce & Gabbana man is "a little hedonistic" but "pays considerable attention to details," and "loves everything that doesn't schematize him."
Including, of course, the new Facebook Social Advertising network.