My colleagues turned me on to the dancing guy on YouTube this morning.
I'd just read about dancing guy for the first time last night.
Being that I specialize these days in this thing called social media, it's my sworn duty to keep up with phenomena like the dancing guy.
I want to apologize to all those of you in advance who may have missed dancing guy just because I missed dancing guy, because for whatever reason you look for me to point out such phenomena.
I'll try not to let it happen again.
Meanwhile, if you don't want to hear rumors of a potentially cold, hard truth, look elsewhere now, pause the PVR, turn off the browser, cut the Twitter feed...whatever you have to do to stop the information flow now.
Because here's the epiphany:
Dancing guy's a shill. He's getting paid, people. Somebody's paying his freight.
Well, that's what my colleagues tell me. And now, having actually watched the video, I can't imagine someone helping to pay for him to go to 100+ cities around the world and film him dancing in exceptional locations.
He had more impact than he may have originally anticipated.
Dancing guy got us to doing some collective groupthink about what a similar IBM video might look like.
Let me set the scene:
(This is fiction partially based on a true story...some of the names...and days...have been changed to protect both the innocent and guilty):
Turbo sleepily arrives in Paris around 9:30 AM on a Monday morning, the overnight from Les Etats Unis.
He mumbles in the cab ride to the office: "Mon dieu."
Half awake, he pulls out his Nikon CoolPix and grabs a couple of blurry shots of an Eiffel Tower drive by.
This is business class tourism at its finest.
The Holiday Inn counter person agrees to film Turbo dancing in front of the counter, celebrating the fact that it's before noon and his room is already available.
Dude. That's like scoring the first goal in the World Cup. Merci beaucoup!
Turbo's colleagues show up in the foyer soon after and tell him it's time to stop dancing and get down to business at IBM's La Defense offices.
More not dancing when the cab driver drives halfway around Paris to get to La Defense.
Cabbie explains it's the short cut -- even though yesterday the direct route took half as long and half as many Euros.
But we forgive him. But only because he's very funny. And we're in Paris on business. And we have to get all the laughs in that we can, when we can, wherever we can.
Finally, the rest of the IBM group arrives in the meeting room.
Being France in summer, it's sweltering, and there doesn't seem to be a lot of air in the air.
Turbo can feel the jet lag starting to kick in. You can you see him start to wear it on his face. Sleep is a distant memory.
Cut to a close shot on Turbo as he sits down at the meeting table and the meeting principals start talking.
Turbo focuses and starts to take some notes. Cut to:
Close-Up: The social media guy from WW is taking notes ....with a pencil...on Holiday Inn stationary!
How frickin' retro!
You can hear the whispers and murmurs.
This is France. This is revolutionary!
What's next? He's gonna break out and build a fire along the Seine so he can send dispatches back to headquarters via smoke signals?
Where's the technology groove, the Web 2.0 automaton, the Twittering bliss?
The tension builds. This could be it, this could be the time that Turbo busts a move. The meeting is kicking into full swing!
Maybe a little breakdancing, perhaps, being a child of the 80s? Maybe a little Brooklyn Rock or a coffee grinder?
If you are going to walk on thin ice...you might as well dance.
Just be sure there aren't any cameras around. I'm definitely not ready for my close up.