Tell Me Your Secret
turbotodd 100000388Y Visits (1962)
If you've never heard of Frank Warren's blog "Post Secret," don't worry...neither had I.
But after his very human and extremely moving keynote about the site at SXSW yesterday afternoon, I can assure you I became an instant fan.
The elevator pitch behind Post Secret is this: Readers send anonymous postcards to a P.O. box, writing on one side a secret that must be true and which they must never have shared with anybody else.
Warren then takes the postcards and posts them on the Post Secret blog.
Some examples of Post Secret postcards that Warren shared during his very moving talk:
"I put lipstick on my boss' shirt so his wife would think we're having an affair, even though we're not."
Another: "You called me an idiot, so I sent your bags to the wrong destination. Whoops! I guess you were right."
And in true SXSW spirit: "I left my wife...via text message."
As if the story behind the blog itself wasn't enough to move much of the skeptical SXSW audience to tears (which it clearly did), the session Q&A turned into a real-time soap opera...the good kind.
First, a questioner approached the stage to share his secret which was to propose marriage to his girlfriend, who was sitting in the audience.
She said yes.
Later, a young woman whose sister was recently diagnosed with an extremely rare and lethal form of cancer approached the microphone in tears, asking for support and assistance.
The audience's warm embrace of support was immediate and collective.
At an event where so much of the focus is finding new ways to capitalize financially on these exciting and still emerging digital media, it was nice to hear about one idea leveraging the network whose impact was so simple yet so extremely human, personal and profound.
Tell Frank your secret...he promises he won't tell.