I won't be watching the Apple announcement today to see the new products.
No, like so many, this time I'm going to be watching to see how Steve Jobs looks onstage.
My mother said I should never tell a lie, so why start now?
If you've read this blog for any period of time, you know I've slowly evolved into a Mac fanboy.
It all started with an iMac way back in 2002 or 2003, then evolved with my purchase of an iPod Nano (which I'm still using to this day), a MacBook, an iPod Touch (a gift for slaving away at the Big Blue software factory), and most recently, a MacBook Pro, which is the machine I do most of my work on these days (Did I mention I try not to do Windows anymore?)
I don't even own any Apple stock (I used to, but got out and made a couple grand...which I promptly spent on another Apple computer!), but as Jim Goldman on CNBC said live only a few minutes ago, "Steve is Apple, and Apple is Steve."
As a marketer, I'm a big fan of Apple's advertising, especially the PC/Mac spots (that pizza box ad practically has me rolling over on the floor).
I'm even more fond of the PC/Mac spots after having seen Bill Gates and Jerry Seinfeld try to save the Vista day with their recent Microsoft shoe commercial during a football game this past Sunday afternoon.
I'm also still waiting for the other shoe to drop on that campaign...then again, I was never a big Seinfeld fan.
And in any case, I'm not sure even brilliant advertising can save the debacle that has become Vista.
So, who the heck cares what Apple announces today? They've already brought a new 3G iPhone and the Macbook Air into the world this year.
No, I just want to see if Steve Jobs is looking healthy enough to keep the bite in the Apple.
CNET's live blogging it all here.