Shop 'Til Your PC Drops
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Meanwhile, get ready to shop 'til you drop this coming holiday season at a PC near you.
Holy E-Shopping Carts, Batman, CNET noted this AM that Forrester announced a report that an additional 2.5 million U.S. shoppers would log on to the Net to shop this holiday season, and bring the estimated overall sales revenue to more than $18 billion.
That's a 25 percent jump over last year, and this despite the rise in energy costs and recent reports that suggested shaky consumer confidence. With that as a backdrop, don't forget that 96 percent of all retail sales are still done in the store. That provides retailers everywhere with a huge opportunity to create synergies between the online and offline shopping experience.
Our recent Investor Relations podcast series pointed out that shopping has become much more than a simple exchange of money for goods and services. It is an experience, a form of self-therapy (although I wouldn't advise talking to the mannequins in the window displays at your local mall).
Apple's retail stores, Nike's store in NYC, Starbucks, Border's Books, any Best Buy. These are brand experiences -- places where you can learn and shop and sometimes even just be.
So, while I head over to Golfsmith.Com to check out those Taylor Made RACs I've been dreaming about (you know, the dream where I give Tiger, Ernie, and Michelle lessons on how to improve their swings and get more distance on their drives), check out our recent podcast entitled "The Future of Shopping." It's a fascinating look into the stores -- and customers -- of the future, and features two IBM retail industry experts, Joe Gagnon and Chris Wong.
Just make sure your credit card is safely tucked away first.