Salesforce.com has dove (dived? diven?) into the Web 2.0-meets-the-enterprise waters, announcing a new product called "Salesforce ContentExchange" as well as the acquisition of Web 2.0 content and collaboration platform, Koral.
ReadWriteWeb's Richard McManus provides a debrief, suggesting Salesforce's touted vision is "to help [its] customers manage and share all their business information on-demand." That means specifically unstructured data (email, video, other info that's not been organized).
What's interesting about the announcement is the suggestion that Salesforce has looked to the "consumer web" (Think Flickr, YouTube, etc.) for its inspiration. That is to say, they are bringing the wisdom of crowds and the power and unique characterstics of social media to content management.
Which means what?
Well, being able to subscribe to content from the content system via RSS, as an example. Nice.
Or being able to add community ratings to that really bad PowerPoint that never should have escaped the confines of Bob's PC and that nobody should spend any "screenshow" time in.
Or being able to folksonomically add tags ("emergent classification") to your content rather than be penned in by a really boring and entirely-too-limiting enterprise taxonomy.
Allowing your organization to help classify and organize your enterprise information gives the people in it a vested interest in improving the findability of information.
That, in turn, promises to help your organization become more productive (spending time trying to find things is a productivity killer, yet continues to be a major issue in large organizations everywhere).
Not to mention keeping the can't-find-anything monkey from landing solely on your IT staff's back (When did they corner the market on knowledge management, anyhow?)
Let the people tag!