Information on Demand Conference 2007 -- Day 1: Fastest ATM in the West
turbotodd 100000388Y Comments (5) Visits (1484)
I made it out of Austin to Viva Las Vegas via Dallas, only to arrive at McCarron airport finding myself in need of a ride to the hotel.
IBM skipped the whole shuttle thing this year, leaving we Beamers to fend for ourselves. The taxi stand resembled a queue for the biggest rollercoaster at Six Flags, but after much patience, and with a few check-ins on the Dallas/New England game (I know, I know) via ESPN Mobile, I was finally on my merry way to Mandalay Bay.
Being cashless after paying the taxi driver, my first stop after check-in was in the hotel lobby ATM. Talk about service!
Considering I'm in a city that thrives on the dispensation of lots of cash, I expected getting my hands on a few George Washingtons from an ATM wouldn't be an issue.
But little did I expect the ATM transaction to travel at the speed of light. That sucker was the fastest ATM in the West (all $100s...no low rollers at the Mandalay...perhaps they're running IMS???)
After retreating to my room to watch and cringe as the Pats finished herding my Cowboys into the north 40 of Texas Stadium, I decided it was time to drown my sorrows on the Information On Demand 2007 exposition floor with some demo action and lukewarm munchies.
So I made my way to the IBM Advanced Technology peds, where I stumbled upon a coiled text analytics snake, the IBM COBRA.
Better known as the IBM "COrporate Brand and Reputation Analysis" tool, think of COBRA as the semantical analysis antidote to Joan Jett's "Bad Reputation." It allows we mere mortals to keep pulse of who's saying what about us on the Internets using an extremely proactive monitoring and reporting tool.
By monitoring blogs, newsgroups, news sources, internal complaint databases, RSS feeds, and other real-time information sources, COBRA helps companies use SOA services to custom monitor what's being said about them via the Web and, presumably, be in a position to better respond in a timely fashion.
But overwhelmed by all the possibility of all the news that even I couldn't use, I have now fled to the environs of my perch overlooking the Vegas strip, ready for a short Pandora stream fix and a long set of Zzzzz's in preparation for tomorrow's opening session of Information On Demand 2007.