If you follow this blog with any regularity (the blogging kind of regularity), you know I'm a huge fan of the Geico cavemen.
Everybody else thinks a new TV show about the cavemen is silly, but for me it's Must See Jurassic Age TV.
So it was with a stroke of serendipity that I stumbled across some kind of "Sponsored by" Facebookvertisement this afternoon reminding me to go back and visit the Geico caveman hipster pad called the "Caveman Crib."
First off, if you've never visited the Cavemans Crib, you must go.
If you have visited it, know they've made some updates to apartment 1231 (Hint: The landing page interface is an iPhone...Yeah, baby, Geico Caveman iPhone love).
I was just this very day wondering out loud to myself about how Facebook could use its sticky front page real estate to get more advertisers involved, and then the Geico Caveman show up with their best clubs a swingin'.
I'm sure the Geico Gekko ain't happy about the Cavemens' newfound Facebook celebrity, but that's Darwinian natural advertising selection at its best.
We'll see come ABC's fall TV line up whether or not the Caveman comedy series survives its Mendelian genetic evolution.