Crashing the Tube, Measuring the Bits
turbotodd 100000388Y Visits (3407)
I haven't completely disappeared, but it continues to be a heavy planning time just as some other projects are starting to take root. I could tell you about them, but then I'd have to delete myself.
Speaking of getting deleted, video-sharing site YouTube.Com went off the air (ether?) for a spell yesterday, even as comScore Media Metrix announced that YouTube had broken into the Internet Top 50 for the first time. Hmm, one has to wonder if these two events are remotely connected?
According to a story on YahooNews, YouTube garnered 16 million unique U.S. visitors in the month of July, a 20 percent month-over-month increase. Considering that YouTube had about 58,000 unique visitors in August 2005...yeah, well, you do the math.
Then again, how many visits might they have lost in that multi-hour outage yesterday?
This I know for certain: My TV typically doesn't go out on me, just as my car normally doesn't refuse to start.
If more of these Web 2.0 companies are to stay in the Internet Top 50 and their Top XX brethren, their availability and uptime are going to have to move up in conjunction with their traffic. When's the last time you saw ABC or CBS posting a message that said "Down for Maintenance?"
Why I remember back in the Jurassic days of the Dot Com Era when we had to walk three miles through the Internet snow to keep our servers running and to garner our Web metrics (and we were darned happy to get 'em!)
Media Metrix was the early-in king of the Web measurement heap (long before all the M&As and bouncing around from one owner to another) and M&M's eyeball ratings led directly to valuations of pre-IPO companies ready to take on the world. But we're a long way away from walking in the snow with respect to Web measurement.
I would submit to you based on my own experience within IBM that it's as important to ensure the definition of what you're measuring is as clear and agreed upon as the voluminous amount of them you have generated.
Apples to apples and all that.
So here's to having plenty of available apples, agreeing that they are, in fact, apples, and to better apple counters for knowing how many one has picked.