Consumers And The Mobile Web: We Want More
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IBM just released a study earlier today which reveals that 80 percent of consumers would prefer a service provider that gave them more choice in the applications and services available on their mobile device.
IBM surveyed nearly 700 consumers around the world on their preferences for the mobile Internet, and 69 percent of them reported that they wanted devices open to personalization and configuration of applications.
In other words, they'd like to be able to do what they can do on the wireline Internet via personal computers on their mobile devices as well, and then some.
And, it seems, it's not only consumers that will benefit with more of these capabilities: Businesses will greatly benefit as well.
For example, the survey discovered that nearly 60 percent of consumers are interested in banking via mobile devices. 53 percent are interested in mobile TV, and 45 percent in buying music via mobile devices.
That would suggest there's plenty of room for more transactional and entertainment services via the mobile Internet, and plenty of opportunity for mobile device makers, or "MDMs."
Though historically the MDMs have witnessed double-digit annual growth rates in mobile phone shipments, that figure is expected to plummet to 5.8 percent in the next 5 years.
Learn more about the opportunities the mobile Internet presents by reading the study for yourself here.