Blogging Reaches the VP Suite...
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The key indicators?
First, Stephen Baker from BusinessWeek brings us "The Inside Story on Corporate Blogs." Although he indicates that only 22 of the 500 largest U.S. companies operate public blogs from the executive suite (i.e., 4.4%), Baker notes the real focus has been for companies to build "social networks" and connections with customers -- even as many Fortune-sized companies continue to be "scared" of critical comments in public blogs.
Which brings us to number two: For those who aren't convinced, blogging help is on its way. The micropersuasive kind, the kind where changing one opinion at a time makes all the difference in the world.
On the edge of the Tipping Point and leading the charge of putting the Cluetrain Manifesto into practice, longtime blogger and PR change agent Steve Rubel (see Micropersuasion, an influential and thoughtful blog focusing on the new new public relations) has left his perch at CooperKatz to join the senior VP ranks at Edelman PR Worldwide.
His mission: Helping the clueless publicus relationless manifestoless catch the blogging Cluetrain....if anybody can pick the lock to get into the corporate communications boardroom, it's Steve. And for a PR guy, he's got more RSS and blogging hacks than any one human should be able to manage.
Very best wishes to Steve in the new gig. It's good to see the train finally pulling into the station.