Their team put together a really nice Web site for the announcement, with the requisite spiffy new intellectual capital, including a white paper, a Webcast, some case studies, links to their partner programs, and other materials that help support their message. It looks great.
My only problem with it is this: The message behind the message is implicitly rooted in the 20th Century. Why?
The underlying value proposition is proprietary in nature, at a moment in time when we increasingly find ourselves living in an open, interdependent IT ecosystem where the value is in the network, not the proprietary OS.
Where a flexible IT infrastructure is required to enable a business ecosystem that connects people and businesses more seamlessly and that demands scalability and security.
Where the network is open and interoperable, so that the people, processes, and the technology can work in harmony to solve difficult business problems and deliver real business insights at the moment they're needed.
Where the more participants there are, the exponentially higher the network's value becomes: For your customers, for your employees, for your partners, for you and your business.
Our people are ready...and they deliver innovation to our customers, not just newfangled marketing programs.