Amazon Tries To Re-Kindle The E-Book Flame
turbotodd 100000388Y Visits (1856)
looking to rekindle the digital reading/e-book space with their new "Kindle" e-reading device.
Uh, I've seen this movie...err, read this chapter...and my lovely Nuvo Rocket reader from 2000 is still in my closet gathering dust.
Not that I don't believe that e-reading isn't an idea whose time hasn't come...I'm a big supporter, actually. In fact, the only thing I bother using my Palm Tungsten C anymore is for buying and reading e-books.
And I'm not one of these people who has some ephemeral, tactile connections to my books. My golf clubs, absolutely. My books? You can have 'em.
Read this: Books are software. I have no issue whatsoever with paying $15 for an e-book, downloading it, reading it, then chunking it. It's one less thing I have to carry out to the trash or back to the bookstore to try and sell to get my measly 15 cents on the dollar back (if I'm lucky) at the used bookstore.
And what I loved about the Nuvo RocketMedia e-reading device (a company founded by Martin Eberhard, whose new company is Tesla Motors) was the convenience. It was mostly easy to buy and download books from wherever I had an Internet connection.
And while the screen display left something to be desired, reading via the device was a pleasure. Which partially helped offset all the ribbing from people who thought I was the ultimate geek for carrying around an "e-reading" device way back in the Jurassic Age of 2000.
So I'm the geek, huh? How much time do you currently spend consuming information via an electronic interface (your PC, your mobile device, etc.) versus printed matter?
Yeah, that's what I thought.
Hey, I did pick up a copy of The New York Times over the weekend. It felt pretty primitive handling all that newsprint with all that nasty ink. I had to was my hands after finishing up the Business section.
As to the Amazon Kindle, Read/WriteWeb's Richard McManus believes there's a bigger strategic play going on, that the Kindle is "literally going to change Amazon's core business model" as it helps to start connect book communicaties, more easily enable search, etc.
That may very well be. But me, I'm just worried about Amazon turning on "One-Click" ordering for their e-books. Sheesh, and I thought I couldn't control my credit card in a Borders?
Learn more about the Kindle here.