MediaWeek is reporting the new video generated over a million views in its first 24 hours on the Web.
Entitled "Time for Some Campaignin'," the new video features President Bush, Vice President Dick Cheney, Sen. Hilary Clinton, Senators John McCain and Barack Obama, all singin' along to the tune of Bob Dylan's "The Times They Are A-Changin'."
I'd certainly hate to spoil all the surprises, so just know that the new video's worth a look see, no matter what your political persuasion.
While on the subject of politics and the Internets, it's also worth noting that both U.S. political parties held their online political confabs this weekend in Austin.
On the right, it was "Right Online," an organization that self-admittedly indicates that the right may be behind the Internet eight ball, and which was confined to northeast Austin's Renaissance Hotel (although they had their own heavyweights in town, including Michelle Malkin and Robert Novak).
RightOnline's Web site explains their current digital deficit:
"For years, the left have been building a superior online political infrastructure, cultivating a powerful online community of activists, dominating the blogosphere, and leaving conservatives at a severe disadvantage in a Web 2.0 world."
Of course, the right has historically had the power and reach of talk radio to get its message out, and therefore less dependent on that series of tubes as a primary communications vehicle.
(Although somebody seems to have conspicuously left Matt Drudge out of that digital political report card, someone who has and continues to be hugely influential with the stroke of a few pixels and a headline.)
Whichever way you lean on the political spectrum, you can rest assured in the duration of this presidential campaign and beyond that both major U.S. political parties will be using the Internet for everything from fundraising to opinion-shaping.
Read the Pew Internet and American Life Project's "Internet and Politics 2007" presentation to get some factoids on how politicians have been taking their fight into the digital domain.