In a recent interview with David Meerman Scott of Web Ink Now, Ben Edwards, VP Digital Strategy and Development here at IBM talked of the move from outbound to inbound marketing .
See an excerpt of the interview:
What exactly does this mean? If you aren’t aware of the term ‘inbound marketing’, HubSpot has an excellent definition . Essentially, rather than pumping a message out through broadcast channels like billboard advertising, inbound marketing is more concerned with finding people that are researching your products... [More]