Creating a social business through developerWorks: the GoMidjets story
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Even though I wasn't at Lotusphere this year, I did get a sneak peak at Stacy Pschenica's presentation on the value of the developerWorks community: to members, partners and thankfully (given the source of my salary) IBM.
One particular slide jumped out:
This is the impressive story of GoMidjets, a provider of configuration management plug-ins for IBM Rational software. GoMidgets founder Tamir Gefen was a user of Rational CM and ALM who originally used developerWorks Rational forums to solve problems and pick up tips. Before long he found himself contributing heavily on Rational forums - providing simplified and automated processes to help other users work more efficiently. This led to the creation of GoMidjets: an IBM partner offering plug-ins and professional consulting for IBM Rational ClearCase. Tamir continued to use the developerWorks forums for obtaining product feedback, development and brainstorming around ideas.
As he pointed out in an earlier interview with Valerie Skinner,
"I use developerWorks as a focused network to communicate with professionals from the Gurus to the users. Through developerWorks, I get to hear what people have to say, learn new ideas, get technical information and more. I like to think I don't just gain from it but also contribute. More than anything, I use it to answer questions in the Rational ClearCase and ClearQuest forums. I enjoy solving users' problems."
Tamir now receives 40% of his leads from the developerWorks network. How's that for a living, breathing example of social business?
Some key points that come out of the GoMidjets story:
Want to replicate the GoMidjets story?
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Stacy took the opportunity to talk a little further about the developerWorks mission to the Lotusphere video press gang:
Have your own social business stories to share? Comment below!