The new Internet Lead Generator tool is designed to help IBM Business Partners build a Web-based lead capture "back end" for their e-mail and direct mail campaigns. The tool can be an effective complement to IBM’s popular Campaign Designer tool, which enables Business Partners to build marketing materials using IBM templates for their co-marketing campaigns. In addition to letting Business Partners build the Web landing page and registration form for the campaign, the Internet Lead Generator (ILG) tool sends automatic "thank-you" fulfillment e-mails when prospects register for offers, and automatically notifies the Business Partner with prospect information. Users can either take advantage of pre-loaded IBM campaigns or build their own custom tactics. This is a comprehensive turn-key package designed to help Business Partners to accelerate their Internet demand generation campaigns. ILG joins the arsenal of Web marketing tools IBM already provides, such as Web content syndication, search engine optimization, Web conferencing and telemarketing support, plus online syndicated news.
This benefit provides:
* A customized Web landing page for your online campaign, built with IBM and Business Partner content
* The ability to manage up to two customer contacts in a progressive campaign
* IBM offerings, such as white papers, online books, analyst papers, and other compelling content to help drive prospects to register
* Web registration forms to capture relevant prospect information
* "Thank you" Web pages presented to prospects upon registration
* Automated "thank you" offer fulfillment e-mails to registered prospects
* Automated e-mails to a designated person in your company each time a prospect registers
* Tracking metrics to help evaluate tactic success
IBM brand marketing managers add new content and offers to help complement your campaigns on a regular basis. This is a benefit of being an IBM Business Partner that you don't want to miss!
To sign up for the tool, click here.