Pulse 2012: Manoj Saxena, GM Watson Solutions
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Manoj describes the Watson project with Citibank in which knowledge about clients' life events (marriage, grad school, birth of a child) allows for microsegmentation and targeted offers. He projects that Watson solutions will be delivered through cloud-based services that provide business solutions, rather than consumable software.
The trend is shifting away from query-based searches to answers delivered via discovery. Manoj surmises that Watson is to discovery, what Google is to search. 12:48
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