IOD 2012: Intel's Pauline Nist on the democratization of analytics
robinlangford 120000GAXQ Visits (2489)
What was previously available only to enterprise customers can now be accessed by smaller, niche businesses who ask themselves: "Who are my customers? Where are they buying and what are they buying and what's driving them?"
Pauline wonders if big data isn't a misnomer. The important thing is not the velocity, volume, and variety of data available; rather, it's how we use data to drive outcomes. Couldn't we do a better job of analyzing all the traditional, structured data we've already got? 11:01
IOD 2012 video libr