Guy Kawasaki and LonelyBoy15: Social = Democratization
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Fast, free, and ubiquitous ... the holy grail of why social business is so powerful. That's Guy Kawasaki's take on the importance of social media in business. Oh, and LonelyBoy15? A theoretical "person" who's not an expert online, doesn't have tons of followers, but is part of an army of commenters that could make your concept, product, service, online space "tip" over from obscurity to success ... the apex of bottom-up messaging.