GM IBM Business Analytics Les Rechan discusses the characteristics of outperformers, those who dive into creating an organizational environment that embraces data analytics at almost the same level as they do air to breathe. According to Rechan, two things stand out about analytics outperformers:
- They are twice as likely to reorganize their companies around data ... they'll establish an analytics center of excellence because it has become a necessity for organizations that want to outperform competitors.
- They are likely to use all data ... structured and unstructured; all sources (but also including attribution); in-motion, in-storage, and historical: Data missing (without a good reason) is data you're not using to make a better decision.
Rechan notes that in the last year, more than 6,000 IT professionals have taken the Analytics Quotient quiz to determine their current level of expertise and usage of analytics: Five percent are considered novices, 65 percent are building their systems for the first time, 21 percent are leading their organizations to an analytics future, and 9 percent are masters of analytics, employing every enhancement to make their companies a data-driven concern. 7:46
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