developerWorks Interviews: Wired's Chris Anderson on The Long Tail
Scott Laningham 100000GSNP Comment (1) Visits (3310)
In this 19-minute podcast, Wired magazine editor-in-chief Chris Anderson talks about the fun of tracking technology trends and innovation, and discusses the ideas detailed in his most recent book, The Long Tail: Why the future of business is in selling more of less. He talks about how Web-based digital media is blowing up the old scarcity market model that limited consumer choice and market access for the creators of product, and lists some essentials for establishing a potentially great Long Tail business. He also gives a sneak peek at his next book project.
The Long Tail blog
"The Long Tail" (Updated Wired article)