Taking a step back, a feature of the "EasyWeb" solution is its personalization capabilties. The end user is allowed to specify how the web experience is delivered to them without any special assistive technologies. Personalized access is a key component of a long term strategy industry must take to deliver a workable solution for all users. For the growing 65+ senior population, this is a transformational solution allowing them to participate in the "digital generation."
When asked why I work in accessibility - this is why.