IBM Decision Optimization
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MichaelWatson 270002K5FS Tags:  supply_chain_strategy supply_chain ilog flexibility 3,134 Views
In a previous post, we mentioned David Simchi-Levi's new book, Operations Rules. We've received a lot of questions about the book and the concepts.
Now, the official website for the book is up and running. Click here for the link.
The website highlights why the concepts from the book are important. For example, Jim Champy, the coauthor of Reengineering the Corporation says:
"Companies today are faced with an increasing number of choices in operational and supply chain strategies. This book goes beyond just showing how to make the right operational decisions. It makes the critical link between operations and providing more value to customers. It's a must read for anyone involved in operations and strategy."
Also, a key concept discussed is the fact that many companies offer different value propositions through different channels or brands. These different value propositions imply that the company may have different supply chains. However, the company cannot simply operate their supply chains separately. They need to take advantage of synergies where it makes sense. Click on the S&OP video in this link for more information