Customer expectations have grown for not only what they are buying and how they are buying it, but how it is fulfilled and when they will receive it. They want to buy online and pick up in the store, or have it shipped direct to their home or office -- and they don't want to wait.
This shift has supply chain professionals moving beyond transactional enterprise systems and operational rules of thumb to a more advanced value chain. The value chain takes advantage of all this new granular customer data to enable organizations to respond to demand variability at the point of consumption -- connecting the supply chain directly to customer demand, orchestrating seamlessly between trading partners and suppliers. This is an inherently multi-enterprise, cross-functional collaborative process that requires bringing together a vast amount of data from disparate sources to make the right strategic, tactical and operational choices.
In this webinar, we will discuss the strategic requirement to creating a successful value chain:
- Real time analytics to balance supply and demand and optimize inventory levels and postponement strategies.
- Visibility to address disruptions and detect patterns of supply chain behavior
- B2B connectivity to optimize the inbound and outbound flow of materials
- Evolution of the trading partner eco-system to reduce errors and speed fulfillment
Adrienne Selko manages the editorial content of IndustryWeek's award-winning Web site. Before joining the staff in 2004, Selko was managing editor of corporate publications at a large regional financial institution. She was also an editor for the U.S. based publication of a medical manufacturing company. Prior to that she ran a public relations and marketing company that published a best-selling healthcare book. Selko received a bachelor's of business administration from the University of Michigan.
Worldwide Industry Director, Manufacturing
Richard Douglass is the Worldwide Industry Director, Manufacturing, Smarter Commerce within the software group of IBM, where he is responsible for industry marketing and key industry account support. He has over twenty-five years of experience in supply chain management consulting and solutions development in a variety of manufacturing sectors ranging from chemicals to high tech. Prior to joining, Douglass had similar responsibilities at Sterling Commerce and webMethods, integration and application software providers, and prior to that he was an associate partner at Accenture, a global consulting firm.
He received a bachelor's in computer science from Michigan State University and an MBA from the Kellogg Graduate School of Management at Northwestern University. He is certified as a Six Sigma Black Belt. He is a senior fellow at the University of Maryland.