In yesterday's broadcast of the weekly Supply Chain Video News sponsored by the Supply Chain Television Channel and CSCMP, we were interviewed about the new multi-objective optimization capability. If you click here, it will take you to the video. The interview starts at about the 7:00 minute mark.
This type of technology fits in with IBM's broader strategy of Smarter Commerce. IBM is seeing the trend towards much more complicated supply chains with a much more connected customers at the center. These customers have great access to information through their smart phones and social networks and are buying through many different channels. IBM's Smarter Commerce strategy helps companies thrive in this new environment.
Making sure the supply chain is properly designed is an important component of Smarter Commerce. The multi-objective optimization is the technology that gives full visibility to potentially conflicting objectives of various components of a value chain and analyzes the trade-offs between them. This technology is an attempt to replace the traditional optimization questions such as "what is the least-cost supply chain?" with questions such as "what is the ideal value chain for my customers, partners and my own organization".