Community and social computing
The folks over at The Community Roundtable have released a new report on The State of Community Management which I thought was quite good.
A key takeaway from this report that I find quite revealing: it contradicts the common belief that all communities develop into a 90-9-1 rule (90% lurkers, 9% contributors, 1% authors). Per the report: “As the community management discipline matures, there is increasing understanding of where certain rules of thumb like this apply and where they do not.” I've once looked at the origins of this meme, and other than the Pareto principle, in online communities it dates back to specific posts in a Usenet newsgroup around the early 1990s. I need to find that link again. We now think of much more than just contributors and lurkers since there are many other ways to contribute as well which are not so obvious. That is a distinguishing mark that elevates the level of insight that this report brings above others.
What thrills me is that of the eight competency areas within, only on area focuses on tools. The majority of the focus lies in business principles: strategy, leadership, culture, policies, etc. The general media and blogosphere is always fascinated with new tools and toys but the real value is in understanding the almost unchanging business principles many of which are outlined in the list of competences. Each of the sections on these competencies specifically identifies lessons learned directly from the real life experience of members of The Community Roundtable.
I've talked before about the value that community managers bring to organizations, so I have to point out a specific section the role and issues of Community Management which can help current organizations understand the heavy demands of this role. Perhaps, with this insight, more organizations will take to heart that Community Management is not a part time, or a junior role in the organization. It takes a lot of people and relationship skills that develop with experience, and in doing so creates the same qualities we ask of our business leaders.
A philosophical fantasy question and not one anyone may have been asking anyway I agree, but it's what I was contemplating when I looked at my father's day present: a Darth Vader bust cookie jar.... "[Look]... I am your father..'s day present..."
The headgear of Darth Vader is almost certainly based on the the war gear of samurai lords: their kabuto (helmet) and their mempo (face mask). In samurai days, these were both fanciful and practical. They were usually fairly artistically designed for the daimyo (lord) usually to inspire reverence or fear, as well as to indicate clan symbols. The fearful mask therefore is very apt for a Dark Lord of the Sith.
But that brings me back to my question, how would you equate the Sith in samurai terms. First of all, let's get some historical facts right, the samurai did have a strong sense of honor, but this did not generally make them benevolent. In today's terms, you might even call them single-minded and ruthless. Their sense of chivalry is not the idealistic romanticized version of Arthurian legends and European myth. In fact, those ideals are closer to the Jedi; the very clearly defined, although fairly blase, "good" side of the force. Samurai had the right to kill anyone of a lower class (farmers, artisans, merchants) and did not even need to have a motive. They fought the wars against other samurai based on what their lord indicated, and often that meant devastation to the rest of the population. So you can hardly call them similar to the Jedi. By rules of logic that invalidates my original premise but leaves the second part unanswered.
The Sith are the opposite of the "good" forces of the Jedi, bent on qualities we consider evil: absolute domination by force. In Arthurian legend, there generally was not an evil counterpart that was formalized to such a degree. Rather there were individuals like Mordred, who fought against Arthur, and therefore was considered the "evil" power-hungry opposite. So in principle there were equivalent there.
In Japanese historical culture there were three other categories: the ronin, warrior monks, and the ninja. The ronin were simply the "masterless ones", when a samurai lost their lord and hence no longer had someone to pay the bills or give allegiance to. Because there was such strong clan-alignment, it was unlikely you could simply be picked up by another daimyo, and therefore, without anything but their military skill, they often turned pauper or worse (in the old Japanese class system), into farmers or workers for the merchant class. Some did turn to crime but none of it is an institutionalized practice as the Sith model.
The warrior-monks were generally just a separate rank of folks in the clergy and by Zen ideals and pacifism, could hardly be considered "evil" like the Sith.
The ninja are perhaps the closest in a way. They were often paid for hire warriors who did the dirty and dishonorable work like assassinations and mayhem. A better description is perhaps outlaw not in the Jesse James in the the Cowboy-West sense, but as people who made their own rules separate from the rest of the law of the Japanese society (which in truth was very restrictive in history). They were an institution too in the form of ninja schools of thought and practices that trained an army of folks over the years. Yet, the goal of the historical ninja (versus TV-ninja or Internet-Ninja) tended to be more of mercernary intent rather than megalomaniacal domination like the Sith.
Looking back at other historical cultures, the Mongols, Chinese, Romans, English, Persians, and others were certainly bent on world domination (or at least their definition of the "world"), but one person's evil overlords are another's great and wondrous leaders, and vice versa.
So Vader, Sidious, and all Sith going back into the fantasy culture do not have an easy comparable. In fact, in terms of good writing, the black-and-white metaphorical comparison of Sith to Jedi, is quite overly simplistic and trite as concepts. It's fit for teenagers and kids but as you get older you realize there is a lot of grey and even good people do bad things at times, or vice versa, or are labelled bad or good depending upon who you ask.
rawn 100000R0P5 4,652 Views
[Please note: I will replace this post with the recording and file links. ]
A quick note, I’ll be presenting an “Intro to Enterprise 2.0” to the Univ of Arizona MIS 527 graduate class on Enterprise Information Systems today. Since folks have asked, I’ve decided to open the presentation to others. If you are interested in listening, this will be available by telephone and/or webcast at the following sites.
Topic: Introduction to Enterprise 2.0
Audience: Graduate students, general interest
Start: 12:30pm Pacific Time, 3:30pm ET , Wednesday 4/15/10
End: 2pm PT/5pm ET
Note: You can either dial into the audio conference call or listen to it over the web from the Web conference (in addition to the slides). The web conference will ask you which one you’re using so it can mute the audio if necessary.
Please do go on mute (on your phone or press *6) unless you have a comment, question.
Passcode: 110 525 6441#
Web conference (no password required):
for IBMers, please use use:
I read Jonathan Trenn's recent posts on the fallacy of community (and more on it) which seems to argue the concept of community but combine a number of different elements together: culture (mostly), governance, and structure. T
It seems we often argue about "what is community" quite frequently but the arguments are on different levels because they argue on different elements. Some arguments are on structure: Are blogs, delicious, wikis, yahoo/google answers, or discussion forums all communities even though they are structurally different? Some are on how people work in those communities and governance: only I run my blog, vs many people editing a wiki? It's not just a matter of access but rules of how people work together in those governance scenarios. The most difficult to differentiate is culture which comprises unique elements like ideology, social norms, acceptable behvaior, etc. for each instance. On a cultural level, is a blog where only one person talks but others can comment, still a community or just a following? Does it matter?
My previous post showing my list of different modesl for social experiences focuses just on the structural component. I have other models for governance (but not yet for culture). These look at the different ways social sites/experiences are structured from the owner's point of view. They can map to multiple types of social tools (e.g., a defined group can be a forum, chatroom, Q&A system, etc.) Some social tools can be used in multiple ways to map to different experience models (e.g., a wiki can be an Individual, Social network, Defined-Group or even a Community experience).
I added a social network as a separate model from the Individual expereince (since that last post). The definition here is the specific network connected directly to a single individual through bidirectional agreement (both shake hands to be friends), or by inbound agreement (people following you). For one it is certainly beyond the scope of a Personal experience. It isn't quite a group experience because each person's social network may be different. In the group models (defined group, community, mass collaboration) there isn't a definite "center of the universe" as there is in the Personal, Individual or Social network experience. There can be centers of mass around key influencers in those group models, even leaders but groups aren't necessarily only about a single individual. They can be (e.g., fans around a celebrity), but this is always the case.
Here's my table of different qualities of each model:
I think most of the qualities are self-explanatory. Relationship engagement focuses on the key type of relationship the social experience enables: to who or with what a visiting user becomes engaged. Loyalty here is a summary description of what causes a person to stay loyal to the experience.
I'm begining to think I need to switch places of Social Network and Individual; there's possibly a relative scale in there, although not necessarily in terms of size, but in terms of radiance from the person, or how well one knows all the members of the population in each experience. There's also an aesthetic separation of three individual-focused experiences on the left, and three group focused experiences on the right, but that's coincidental. After all more models may upset this in the future.
The July 8th issue of the Economist had a really good overview article on Internet advertising and marketing.(Access to the article unfortunately is not free after the first week,and you may not be able to access that link unless you're a subscriber).
The gist is that current advertising model across the world (innovatedby John Wanmaker back in the 1870s) takes the approach of carpet-bombeveryone in a city with the ad, rather than what the Internet enables,pin-point targetting individuals who would be interested (rephrasingRishad Tobaccowala, chief innovation officer of Publicis, one of theworld's biggest advertising groups). It also talks about viralmarketing by word-of-mouth and attempts to measure this, as well asother possibly effective methods.
Definitely worth the read.
rawn 100000R0P5 4,143 Views
I learned the other day from a friend that taggers—the spray paint kind, not the online variety—are often quite predictable. If you look at a map of the locations where they tag, you’ll often found a common radial pattern of increasing density of their tags. The closer to the center of that circle is the general vicinity or even the very house that the tagger lives in.
Applying some social computing to the idea, I could see a useful mass collaboration social experience, where the task is to allow anyone to submit smartphone photos with GPS locations of where they see a tag. You can then plot this on a geo-map and over time create a result of frequency of occurrence. Social sites like Brightkite and Foursquare that let you share your location prove that it’s quite possible to create such a map.
So, there’s a possible project that can apply to any location
really, with the help of any willing citizens. There are some practical issues:
identifying the actual tag signs from different taggers, collecting enough data
for useful information, and cooperating with the police to utilize this
information. However, these are not insurmountable and it would help the community
MIT Emeritus Professor, Edgar Schein's classic book on Organizational Culture and Leadership describeshow companies undergo differentiation at a cultural level in "mid-life"which has given views to some classic opinions of how IT folks viewculture versus how executives, sales and other folks (termed Operators)see it. This may seem a little dated in some ways but the core thoughtsstill pervade many companies (even us).
One classic argumentin this vein is the different views of "should information becontrolled" discussion which comes up so frequently in social computingand media.
I thought it might be interesting to see a third-viewin terms of how social computing aficionados view culture. Taking adirect copy from Schein's book (pg 275-277) are the first two columns,albeit sorted slightly. The third is my comparsion in terms of socialcomputing.
Please feel free to add your views.
My friend John--also known as Action Figure John but that's a different story--brought by the most expensive coffee I'd never heard of until then. This coffee is so hard to produce that I doubt Starbuck's or Peet's could ever list it on their boards.
Jamaican Blue Mountain, you say? Pshaw... that's middle class stuff... :)
Around $150 or more a pound for the roasted beans, this coffee has to be shipped directly from the plantation. It is the legendary Kopi Luwak... and here's where the snickering begins.
This exotic coffee from Indonesia can only be found on plantations in Sumatra, Java and Sulawesi. Not only do they have to grow a good bean but it requires the assistance of Paradoxurus hermaphroditus, the Palm Civet (/snicker). This small mammal is common in many parts of South-East Asia and does the very important function of eating the raw red berries, digesting them, and then pooping them out! (/snicker /snicker) The enzymes from the digestive tract apparently help to break down some of the bitter proteins. The happily fed mammal then walks away to eat another day. Farmers collect the beans and give it a light roast, then vacuum pack it and ship it to coffee extremists worldwide. John ordered it from AnimalCoffee.com I believe.
I just had to try this out, even though I'm not a coffee drinker myself.
For our afternoon of watching the Tivo'd new season episode of Battlestar Galactica, John brought his pristinely packaged poo poo coffee, along with his shiny brass coffee pot and burner, which he uses to make Turkish/SE Mediterranean coffee (yes, the true gritty stuff).
John ground a handful of beans in his brand new matching brass hand-mill coffee grinder, since it gets smaller grains than an automatic mill. It takes about a good 5-10 minutes of grinding to get it that way though. Then with some fine drinking water for fewer impurities, boiled over a small alcohol stove, the coffee came out quite nicely.
Not being a coffee connoisseur--here's a link from someone who's more in tune with it--allI could tell is that it was still a little bitter but had no harshness atall. It was strange to me but the others liked it.
He thinks we stillneed to refine how much coffee to water and how fine to grind it. Thegrit was not as fine as the Turkish coffee he usually drinks (about 2pots a day). But as you can see none of it went to waste, and people quite enjoyed it to the bottom. (/snicker)
rawn 100000R0P5 Tags:  knowledge_workers reputation unstructured_knowledge trust_models 3,288 Views
The late great management guru, Peter Drucker, helped to innovate theidea that there is a whole economic class known as the Knowledge Workeronce said: "Nobody has really looked at productivity in white collarwork in a scientific way. But whenever we do look at it, it isgrotesquely unproductive." In other words, trying to define how tomeasure the productivity or performance of Knowledge workers (commonlycalled white collar workers), is an exercise in futility.
Davenport's bookpoints out that it is hard to create a common correlative measurementaround "knowledge workers" as a whole class. In fact, he describes thatthe typical way of dealing with knowledge workers is the HSPALTA approach: Hire smart people and leave them alone. Unfortunately, this doesn't really examine how to improve the system or help people improve themselves.
Maybe we will eventually discover some future magical formula thatmeasures this performance and how to improve it. In the past, inAgricultural societies, we had found ways to improve agriculturaloutput. Farmers from the dawn of time will tell you that "farming is anart", but the truth is that farming is also a science. Art issubjective, hard to measure, quantify and teach. Science is morestructured and actually can be taught (although not necessarily easily).During the Industrial Age, we achieved similar goals for manufacturingoutput. Now that we are in the Information Age, we are stumped, becauserather than a physical unit output, it is more of a mental qualitativeoutput, and that seems to us a very subjective element.
The good news is, as Davenport points out, there is at least one way to measurethe quality of knowledge. It's been done for centuries: the Peer Reviewprocess. It's most common in academia, whereby a group of your peersexamines your output and gives an analysis of what they think of it.It's how Masters and PhDs are still given out for the most part,worldwide.
I think that this is a good thing for us because that Peer Review process is atechnique that can be applied to unstructued knowledge on our site. Inits simplest form it is a Ratings systemwhereby anyone reading a piece of information on the site can vote 1through 5 on what they think of the article. It's entirely subjectivebut if you get a large number of ratings, it tends to average out whatpeople think of the information. This can apply to structured as wellas unstructured knowledge. This is the first level of a Ratings model.
That's a very basic notion. In fact, to be more useful, you may want tocollect all those ratings per a person's knowledge output and store itand those knowledge output items as part of their identity. Thus, youcan see what a person has contributed and produced and what peoplegenerally think of their output (their level of quality). This is amore evolved Rating system, generally referred to as a Reputation model.
Then, in turn, you could use a person's current rating as a weightingfactor to any rating they apply to others; i.e., normalize the value ofthe function of "my current rating" multipled by the rating value theyascribe. Thus when an industry luminary says you have a good idea, itweighs more towards the rating of that information, than when a novicerates it. Thus you have a weighted average of your Reputation based onwho actually rates your articles. This is a second evolution of Ratingsinto a weighted or a Ranked Reputation model.
How do you yourself become such an "industry luminary"? Essentially, alot of high-ranked people giving you good ratings implies that a lot ofknowledgable or influential people think that your output has a highlevel of quality. Thus, you would appear higher on the rankingshopefully amongst those lofty people who are the luminaries.
It has been an interesting time at the Social Networking Conference in San Fran this week. I ran into some great folks on many fronts including mobile social networks, social software in the Air Force, in GE, in GM, and much more. I did my presentation on how to help teams decide on the base level of social context that they may be interested in.
In quick step, this is what you consider instead of picking a tool right away. It is the vocabulary that you need to define the perspective that you want your social group to see as well as the rules on how the group should interact. The five social perspective models I highlighted are the:
PS: You can also follow some of my tweets on the conference sessions.