- Shift 1: Media are merging - the designer's role now spreads across multiple types of media and forms of design processes. I'm not sure this pertaining to our site, but we certainly look upon our users as more than just readers, and become contributors, collaborators, packagers, and critics, recommenders, and more, all impacting the processing and presentation of information.
- Shift 2: Users are part of the process - no argument there. We are making this readily possible with the flexible layout of our spaces, and working to bring in more user-interaction and social tools.
- Shift 3: Context and Conten are king - no arguments there. We do this already now, and are trying to combine with Shift 2 and 6 to enable even more
- Shift 4: Scale is radically changing - I'm not sure how having a big screen TV pertains to our web site but I think the bigger point is to keep in mind the "three screens" (TV, web, and mobile devices).
- Shift 5: Interactivity is changing - From single to social. Closed to open. Dumb to smart. We're definitely on for the first two. Dumb to smart points to software assistance and predicting of what steps to take next from previous experience, sort of like a recommendation engine. This is a complicated endeavor (I'll explain why later) but definitely worthwhile
- Shift 6: Design is a group effort - perhaps its because our team has already progressed here, but bringing in end-users to evaluate and comment on a design seems like a basic requirement of all design activities. Things must have really sucked in the dark ages :)
Otherwise, the common theme to me seems like being a designer now is a job shared by more people beyond just a design team, and even involving users in the process. However, at the same time, this means you need to design a system whereby it is easy for the user to get involved and affect design. This means creating the tools or mechanisms that allow them that capability, all while making it simple to do so. Thus, you provide the tools and a context on how the users can achieve their goals. There is also a lot more for designers to learn, and in this time of flux, to keep learning and training on new methods and processes. The job is getting harder by the day.