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Mary Beth on behalf of Drew
DWA is for: Paul Clemmons, Intern
User ID: pclemmons | Telephone Number: 1-416-555-1104 | Email: email@example.com | Employee Number: 11130
Here's a photo of Paul:
Paul is a 23 year old graduate student getting his MBA with ane-business concentration at a Chicago area business school. Heworks part time as an intern three days a week in the PR department ofRenovations, a home improvement store, when he’s not at school. He is working on a project with two other interns focused on optimizingand monitoring the image of Renovations on the Web.
Paul has an apartment in Logan Square on the outside of downtownChicago with two other roommates he met on Craig’s List. He’splayed bass guitar in a local band for the past 3 years, and hetypically rides his bike around Chicago instead of driving.
Here's a photo of his beloved Bass:
- Able to multitask, but understands his limits, and sets them.
- Expects to be able to “connect” to people and information virtually all the time.
- Knows technology plays a big role in day to day life, but recognizes the importance of real contact.
- Focused on what technology can to for him, rather than how or why.
- Intakes a huge amount of information on a daily basis, at his discretion.
Goals and Motivations:
- Graduate on time with honors, but also learn something.
- Use connections to find a well paying (secure), interesting, andsatisfying job; possibly at Renovations, but he’s keeping his optionsopen.
- Manage a busy schedule, but not let work and school consume life.
- Paul collaborates with others on searching through socialbookmarking sites to see if there is any new positive or negative pressabout Renovations.
- Monitors the content on various Wikis, web pages, and blogs about the company to make sure they are accurate.
- Partly responsible for checking and maintaining Renovations online customer forums.
- Paul rides the “El” to get from home to work to class, and tries to be productive answering emails along the way.
- IE 6 at work with a del.icio.us plug-in to save pages he browsesat work, for home. Uses IE (Renovations gave him IE, he hasn'tyet treid to get permission to see if he can use Firefox)) to do all ofhis web based research.
- Lotus Notes 7.5 w/ DWA for work emails.
- Dell laptop running XP at work, model # = whatever they gave him (something not great).
- Microsoft Office Suite for creating reports, work related documents, presentations, and spreadsheets.
- Custom skinned FireFox at home/class.
- Gmail for mail, chat, & calendar and Facebook and LinkdIn for social and professional networking.
- Digg and del.icio.us for social bookmarks.
- Apple MacBook and old Dell Desktop at home.
- Google Docs for most things or MS Word for more substantial documents like resumes.
- iGoogle homepage with RSS feeds from his favorite blogs (TechCrunch, Engadget)
Technological & Computing Skills:
Paul is “connected” virtually all the time; he can be reached or reachout via mobile/smart phone through voice, data, or textmessaging. When at home, Paul is wirelessly connected to ahigh-speed, always-on network connection. Paul has a both a desktopcomputer (music and photos networked to his TV), and a newer laptop forschool and general use that he keeps in the living room at hisapartment. He usually leaves his work laptop at work.
Paul uses gmail for personal email and chat, although he has an old AIMaccount too, and sees them as part of broader services offered byGoogle (youTube, google maps, search, and the iGoogle homepage). Paul also keeps another email address active as well; its not uncommonfor him to have a couple of email addresses at any given time.
Paul relies on email and chat for more immediate communications, butuses Facebook as way to casually keep in contact with friends, or checkout what others are up to. Voice is seen as on par with personalemail, and just another method of communicating, however, Paulrecognizes that it is preferred for professional or formalsituations. Paul, not deliberately, uses different channels tocreate a layered communication style that allows him to filter andtarget how he contacts people based on relationships or the type ofmessage. Paul’s good friends talk to him on the phone, others mayonly receive text messages.
At work, Paul uses DWA instead of the Notes client because most of hisresponsibilities are limited in scope. Reading and responding toemail is his primary mode of communication in the office, although hesometimes has to log into the client to access and add data to areporting database. For the most, part DWA meets all hisprofessional needs.
Paul usually adopts technology based on buzz, recommendations fromfriends, availability, impact, and mandate, but rarely on research orin depth feature comparison. He is quick to switch betweencompetitors or sites if he feels the switch is a net benefit. Hisrich client applications were preloaded with his original computer(iTunes, Photoshop Elements, Microsoft Office etc), or are highlyspecific to some of his interests, but most of his interaction is donevia free Web applications (monster.com, google maps,weather.com). Paul has his “sites” that he checks daily for newsand entertainment to help pass the time or stay up to date; he more orless creates a diverse patchwork of free unrelated sites to satisfy allhis information and communication needs.