Steve Sashihara, CEO of Princeton Consulting, has authored a book that readers of this blog should like: The Optimization Edge
For those who haven't read it yet (and those who have read it for that matter) I suggest you attend a forthcoming Information week webcast on Thursday, February 21, 2013 at 11:00 AM PT / 2:00 PM ET . Here is the announcement text:
The Executive Guide to Optimization
this webcast and learn how to efficiently reallocate your resources and
make time-sensitive, complex decisions that drive up market share and
This discussion is based on The Optimization Edge, the first
step-by-step guide to optimization for business executives. Author Steve
Sashihara shares real-life examples drawn from some of the most
successful corporations--and optimizers--in the world.
This should be a nice and informative event, as Mr Sashihara and his team have worked on very interesting optimization projects with many great names in the industry. To tease you here are some examples covered in the book.
- How did UPS save 464,000 driving miles and 51,000 gallons of
fuel in Washington D.C. last year without delaying a single delivery? -
- Why can Intel make complex personnel decisions in hours, when its competitors take days? - p. 12
- What change in decision making allowed Marriott to increase
revenue by $75 million in 2009, despite a decline in its hotel bookings?
- p. 76
- How did McDonald’s upgrade its Japanese operation and reap an extra $100 million profit in the same year? - p. 120
- What process did Eli Lilly use to discover and preempt deadly
side effects in a cancer drug that is now safe, on the market, and
saving lives? - p. 218
- How does Walmart know exactly which stores to stock with air
conditioners during a heat wave, while competitors’ bottom lines wilt? -
- How can Pandora online music create individual playlists for
each of its 39 million listeners, without hitting a sour note? - p. 80
- What can any company do to apply Optimization and win? - p. 15
I don't know if these or new ones will be discussed during the webcast,
but you'll get the spirit of it by looking at this impressive list.
I will certainly watch the webcast!