Mobile World Congress 2012: Conference Assessment
Mobile World Congress 2012
The Mobile World Congress 2012 event wrapped up in glittering style. If you missed it, you can catch up by viewing some of the videos on the Mobile World Live TV web site. Most of the major players – Google, Microsoft, Facebook, IBM – had significant presence. It probably should not have been surprising that Apple was not at the conference. Always the contrarian, they waited until the week after MWC to announce an update to the iPad.
But there were lots of new devices and models announced during the conference anyway. Sony unveiled a pair of new smartphones. And HTC did one better. The Samsung Galaxy Note 10.1 inch tablet is brilliant. And Nokia announced new low end Windows Phone models plus a whole slew of new devices of various configurations and features. The Huawei “Ascend D” series of smartphones are totally blazing! But the one that really intrigues me is the PadFone from Asus. If this device, which integrates a smartphone, tablet and netbook, is as good as it looks I may be able to replace 3 or 4 different devices that I carry around!
IBM received a lot of attention at MWC 2012, and a lot of positive feedback. The 2 story IBM pavilion (see photo) was a first. But despite the number of meetings rooms and demo spaces in the pavilion, it always seemed to be chock-full of people! And not just IBMers. According to the tracking statistics just compiled, there were over 2100 contacts recorded at the IBM pavilion, representing more than 1100 companies from 91 different countries! There were 422 separate meetings held in the Pavilion during the week. Now that was definitely “high touch” marketing! No wonder the place always seemed packed.
One of the things that struck me this year at MWC was the prominence of HTML5 across all kinds of session topics and announcements. Telefonica and Mozilla announced a new mobile platform based entirely on HTML5. The Wholesale Applications Community (WAC) came out with in-app billing APIs and announced a series of HTML5 “hackathons” so developers can learn how to use them. Financial Times highlighted how the HTML5 version of their app has supported over 1 million users since it went live last year. Maybe 2012 isn’t yet the year of HTML5, but it feels like that time is very nearly upon us.
Do check out Leigh Williamson’s other posts on the Mobile World Congress and more on his blog.
About the author:
Leigh Williamson is an IBM Distinguished Engineer who has been working in the Austin, Texas lab since 1988, contributing to IBM's major software projects including OS/2, DB2, AIX, OpenDoc, Java, Component Broker, and WebSphere Application Server. His current role is as a member of the IBM Rational Software Chief Technology Officer team, influencing the strategic direction for products in the Rational brand and focusing on projects related to mobile device application development. Leigh holds a BS degree in Computer Science from NovaUniversity and a Masters degree in Computer Engineering from University of Texas at Austin. Leigh leads the discussions on the Rational Mobile Frontier blog, providing missives on the evolution of mobile software.