I know you all are probably getting bombarded with news about the upcoming Information on Demand NA conference
in Las Vegas, but I wanted to make sure you were aware of some highlights from an Integrated Data Management perspective. I'll be joining my colleague Al Smith, originally from Princeton Softech, presenting our strategy and vision (I need to earn my flight there, after all), but I think what's even more interesting are the customer speakers that are lined up. There's a broad representation across industries of companies who are focused on different aspects of our solutions. For example:
- Scotiabank Speeds Application Testing and Protects Data Privacy with IBM Optim (BFM-2345)
- State Farm Optimizes App Performance with Optim Development Studio, pureQuery (TDM-1718)
- Efficient Test Data Management: An ROI Success Story (Travelport) (TDM-2841)
- Evaluating Java Data Access Technologies at Handelsbanken (TDM-2177)
- A Day in the life of a DBA - how to keep your sanity (Blue Cross Blue Shield) (TDM-1499)
Also, if you want to get your hands dirty, please reserve your seat in some of the hands-on labs. I know our technical enablement team has some great labs lined up that include integration of some of the products into solutions, such as:
- Accelerating Java Applications (HOL-1276) which talks about using Optim Development Studio, Optim Query Tuner, Optim pureQuery Runtime, and Performance Expert Extended Insight together. This is a great use case that DBAs should be aware of. (It actually reflects pretty closely the Java Acceleration Solution demo.)
- Model-driven data governance using InfoSphere Data Architect and Optim (HOL-1277) includes Optim Test Data Management and Data Privacy Solutions together. If any of you are responsible for data privacy or are looking for ways to help 'bake in' privacy safeguards starting at design time, then this is the lab for you
If you want to talk to me, be sure to get your seat reserved at the Meet the Experts on Tuesday afternoon (you can enroll through the SmartSite link below). It will be a very busy week, but I think you'll find it worthwhile.
To help you with planning, here are the key links:Integrated Data Management roadmap to the conference.
(Print it out and take it along with you.)IOD Conference SmartSite
to help you plan your agenda and enroll.IBM Optim on Twitter
(This is already active, but we'll use this to keep you informed of updates at the conference)IOD 2009 on Twitter
(for the bigger picture on conference activities)
Look forward to seeing you.