Bryan’s impressions of IDUG NA 2010
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Writing to you now from outside of Rome at IOD EMEA, but I wanted to take some time to focus on some of my impressions of this year's IDUG NA in Tampa:
The first one is branding. It’s been a year since we renamed many of our Data Studio tools to Optim (and InfoSphere), partly as a result of acquiring Princeton Softech, who was using the name Optim. But there is still confusion. I spend time on this topic in my presentations, explaining that Data Studio is no longer the product family name. I explain that the term Data Studio now refers to the no-charge offering that supports DB2 (on LUW, z/OS, and i5) as well as IDS and that there is no such things as a "set of Data Studio Tools." Branding is (obviously) a very powerful thing, and changing branding can take a long time to absorb. Kathy tells me that we recently updated our packaging article on developerWorks, so if you are still confused, you may want to check it out. It lays out the high level functionality, names, etc. for the ‘portfolio previously known as Data Studio.’
Secondly, I was surprised to hear the number of customers that are using .NET to access DB2 for z/OS. I attended a Speed-SIG focused on development in Java and .NET, and all of the customers attending said that they have .NET apps accessing DB2 for z/OS. I knew that this existed, but the high frequency did surprise me. Of course, it gave us a good chance to talk about pureQuery Runtime and how it can help .NET applications in much the same way as Java applications.
Of course, it was great to see many familiar faces and lots of new ones in Tampa. The IDUG board of directors was happy to see a 20% increase in attendance over last year's North America conference. And don’t forget, IDUG Europe is planned for November 8-12 in Vienna.