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RichardSwain 060000VQ8G Tags:  nseries nas lsi marriage ibm ds5000 xiv ds4000 sql exchange netapp engenio onstor ds3000 18,013 Views
When I first started working at IBM, we had a couple of NAS storage devices: NAS 100, NAS 300(G) and the NAS 500. The NAS 100 was a 1U server appliance that used Windows 2000 and so did the NAS 200 device, all built on IBM hardware. The NAS 500 was on an AIX system also from the IBM stock. They were traditional NAS type systems and IBM sold them as let us build the system for you so you don't have to. Somewhat limited in functionality but did the job they were designed to do, serve NAS data.
That same year, IBM decided to partner with a company that was doing some things in the storage market that looked really interesting. Network Appliance had just started gaining steam with their Data Ontap code (6.something if I remember correctly) and had broken the barrier that IBM systems lacked. Unified protocols from a single architecture and integration into other products like Exchange and SQL using their cool snapshot technology. It took some time to get up to speed on the new Netapp technology with snap this and snap that, but soon we were all talking about waffles and aggrs.
Through out the years, the product set grew and so did the hardware offering. We kept up with the releases and for the most part a 20-60 day lag in release of new software was ok for most IBM customers. We partnered with the sales teams and support teams to help grow the N series customers base and to keep them happy. As with any partnership there are bumps along the way and there seemed to be two parents telling each other they agree to disagree. All in all the N series system has been very successful at IBM.
But as the years progressed, new technology like XiV, Real Time Compression, TSM Flash Copy Manager etc, have filled some of those voids previously filled by N series in the IBM portfolio. As with many companies there are products that overlap and N series does overlap over half of the product line at IBM Storage. Positioning became harder as sales teams questioned when to sale N series and when to sell something "blue". We quickly learned that customers really liked what N series brought to the table and how the solution could be so flexible.
Now with the news of Netapp purchasing Engenio I wonder how the relationship between IBM and Netapp will survive. IBM also rebrands the Engenio products as the IBM DS 3k, 4k and 5k. I guess the bigger question is now what will Netapp do with that product line? If history is any indicator, they will simple keep things like they are for some time and slowly move the customers over to a Data OnTap product. The other question is how long will IBM keep sending money over to Netapp for products that we sale and support?
There is an ancient proverb that says " When you have only two pennies left in the world, buy a loaf of bread with one, and a lily with the other.". There is some wisdom in this old saying that we can still apply to today's IT budget and strategy. If you have been keeping up with the news, you would know companies are starting to invest again in their IT hardware and software. This maybe the turn in some of the hardest times in the hardware business. But what are customers really buying and planning to buy with their dollars?
What is my bread and what is my lily today? The bread represents nourishment of the body. We have to eat in order to keep going. With out it, we starve and eventually die. This would be the basic part of a business IT strategy. What do you have to do to keep the lights on? I have this conversation with IT planners all the time. People love to do the newest and greatest, but have a smaller understanding or take for granted the things they have to do to keep the business going.
The lily is a beautiful and majestic flower. Dating as far back as 1580 B.C., when images of lilies were discovered in a villa in Crete, these majestic flowers have long held a role in ancient mythology. Derived from the Greek word “leiron,” (generally assumed to refer to the white Madonna lily), the lily was so revered by the Greeks that they believed it sprouted from the milk of Hera, the queen of the gods.
The storage market is evolving with the help of cloud storage, unified platforms and consolidation. IT planners and CIOs are dealing with a new way of putting value to these terms and offering their business units a charge back model not only based on data consumption but throughput and retention. The smarter businesses are seeing that running multiple storage platforms with trapped efficiency does not work in today's data center. Storage has to be big, wide and easy to use.
Long gone are the days where 10-25 TB were a big deal. We now see systems that start at those levels and go to infinite proportions. Networks are becoming faster and even consolidated with 10/20 gbps driving protocols like FCoE and iSCSI. Backups are being replaced by better replication algorithms that have quality of service levels and automated failover.
NAS storage can take advantage of these technologies that can also help you keep the lights on. Most businesses have some form of NAS storage to help employees share documents, spreadsheets, images, and what nots. There is a movement from the traditional block based systems to unstructured data sets using NAS and these are pushing the market and vendors to come up with better NAS products. Companies like Amazon, Facebook, Twitter, all push vendors to think about how they do storage.
So how are you planning your IT spending are you going to spend more on things that you have to have or will you spend more on the things that look nice? I suspect in most cases there will be an 80/20 split of bread to lily ratio. But how you classify what is needed and what is 'nice to have' in your IT department will change as your business changes this year. Businesses are putting more demand on IT with fewer resources. Even though there is evidence businesses are spending more the hardware recently, the resources (admins) are still not there. The only way companies will be able to achieve success with such a high demand on storage with out the resources is to have simple, scalable storage that allows single admins to manage multiple petabytes of storage.
IBM is working to help customers achieve this type of new IT department. Cloud is one way, either public or even private, but also from a basic system level. Interfaces that are less complicated like the V7000 or XiV allow admins to move easily with out much training. SONAS offers large scale out NAS storage where storage and throughput can be scaled independently.
This year, take time to figure out what is needed and what will be cool to have in your department. Technology will always change, even if its a change back to what we had 20 years ago (mainframe/virtualization). Keep in mind it might look like a lily today, but will be a loaf soon, where do you want to be when the business needs it.
First, off I want to say what an awesome year IBM had in storage! We announced several new products and improvements to older ones. SONAS was one of the NAS product of 2010 at IBM. The idea that came from bringing a parallel file system and merging it with commodity parts is brilliant. People have been building these systems for years and having to deal with the issues of interoperability and supportability, can now focus more on making storage work for them. Real Time Compression was also released for the N series product. This was an acquisition that really helps IBM position compression technology in the NAS market. RTC today is an appliance that compresses the data into smaller packages with no performance degrade. I believe we will see more of this technology spread into other aspects of storage line.
The biggest storage announcement was definitely the introduction of a new mid-tier storage device, Storwize V7000. This device is based on the tried and true SVC code base with some new enterprise class features from our DS8000 line. This system has the cool XiV like interface and a very cool form factor and with things like easy-tier and disk virtualzation, the box is going to be hard to beat in 2011.
Second, I want to honor IBM as we celebrate our centennial year of business. The Computing Tabulating Record Company started on June 15, 1911 and while the name has changed and our products and services have changed, but our mission and dedication to our clients remains unchanged. So many of us do not even begin to understand the role IBM has made on our world as it is today. IBM has been well known through most of its recent history as one of the world's largest computer companies and systems integrators. With over 388,000 employees worldwide, IBM is one of the largest and most profitable information technology employers in the world. IBM holds more patents than any other U.S. based technology company and has eight research laboratories worldwide. The company has scientists, engineers, consultants, and sales professionals in over 170 countries. IBM employees have earned Five Nobel Prizes, four Turning Awards, five National Medals of Technology and five National Medals of Science.
Lastly, I want to challenge everyone, IBMers, clients, everyone, to really look at what is going on in the storage space this year. With the explosive growth of data we are seeing people buying unprecedented amounts of storage. Most of the vendors are going to be investing in R & D for storage and coming out with new and time saving features. Clients should challenge their vendors to exceed their requirements not just make them. I also want vendors to look beyond products and start looking the services that help clients make better decisions and support the products they have purchased.
Good luck to everyone in the New Year!