This week, I am at SNW in San Jose, CA. If you have never heard of the conference, its all about storage and networking and pulls in all of the big vendors to put on labs, lectures and a vendor hall. People come from all over the world to this event to learn what is new and how to do things better.
One thing that I love doing at these events is talking to customers and potential customers about IBM storage technology solutions. Often we find the conversations do not talk about products as much as the technology in them that fix some sort of issue in the data center. I think this is best seen when you come in to the IBM booth. There is no hardware to see blinking lights or yank cables. We have something better, people who know the solutions to your issues.
If you ask any of the IBMers that work these events, they always say it’s a love hate relationship. The hours are long and you stand on feet for 4-8 hrs. The best part is talking about IBM solutions and finding out what people are doing in the field. This is the best way to help drive innovation, listening to the customer. IBM has programs that send our developers into the field to listen to customers and this is just one example of that program.
Another event at SNW this year was a gathering of the storage social media moguls. This is a non-vendor specific event and is open to everyone. It is associated with a certain hash tag of #storagebeers and they have been going on all over the world. Last night was the largest storagebeers to date and it was a whos who of this community. But what was better than meeting the people that you see on twitter or those who write blogs, was the idea of putting all of the vendor fighting behind us and just a group of people who work in the storage industry talking about whatever was on their mind. If you find yourself at an event like SNW or VMWorld, check to see if there is a #storagebeers and go back and meet some really cool people.
If you are at SNW and want to come by for a chat, you will find me at the IBM Booth today between 11am and 3pm. I would love to spend some time learning about what you are doing in the data center.