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daryl_pereira Tags: marketing-automation business-analytics unica netezza ecommerce coremetrics ilog sterling-commerce predictive-analytics web-marketing spss cognos 1 Comment 4,934 Views
Christopher Hosford over at BtoB Magazine ran an interesting piece on IBM's foray into the field of marketing automation focusing on the recent spate of acquisitions here at IBM. I thought it would be worth expounding on how each of these acquisitions fits...
from Blog: Business Analytics