In the healthcare ecosystem, the entities that are most interested in wellness and prevention are payors -- insurance providers, employers, and government. Companies cater to payors by providing solutions for wellness and consumer engagement for better health. Using gaming mechanics to engage people to do mundane tasks like exercise and diet is the latest fad. The thinking is that, if game companies can get people to do mundane tasks like maintaining their virtual farms for hours per day, we surely can get them to do mundane health maintenance tasks using the same approach. Right?
Well, the answer is clearly complex -- as no wellness company has so far been able to replicate the success of game companies. But, that also means that there are a lot of experimentation going on in this space. Keas is perhaps one of the best known examples catering to employer-based health plans. Recently, we also saw big insurers like the United Health experimenting such solutions in-house. Checkout the mobile app for wellness games United Health has produced: OptumizeMe.