Emerging Technologies You Need to Know
Matching: iphone X
So much is going on in nearly every direction everywhere that it's hard to get a bearing on
what is really going on anywhere: the US presidential election represents more than the
selection of the 44th president; the Beijing Olympics revealed more than quadrennial
athletic achievements (now we know that 1/100 of a second can create alot of space);
Georgia is now known to Americans as more than the favorite to win a college football league.
A few Web 2.0 notables from the summer:
- Mobility: I like my new 3G iPhone. I am offered over 800 Internet-based applications
from the related Web Apps store which range in price from free to $39.99. Two of my
favorite are Remote which allows me to control my home stereo from my iPhone as I stream
iTunes music via our wireless network (if I can do it , you can too!) and Netter's Anatomy
Flashcards which offer 900 intricate views of the human body to help doctors advise patients.
I can imagine similar applications on mobile computing devices for nearly everyone of our businesses.
- Mobility II: if the trend of cell phone purchases begun in 2005 continues through 2009, on
average, nearly every person on the planet will have bought a cell phone in this period. Each
of our businesses require a mobile strategy as these devices outnumber PCs 3:1.
- Which is why Microsoft purchased Greenfield and Google launched Chrome, it's open source browser.
Microsoft is not conceding the battle for advertising on the mobile device. Internet Explorer
may be the browser of choice on the PC and Chrome is a framework intended to convert the browser
to a desktop by enabling us to populate our browsers with applications of our choice (see Web
Apps above). Then such a desktop could easily be shared on our mobile devices which outnumber
- Batman with The Joker and Wall-E with Eva were favorite films (insert your own presidential
campaign comparison). It's worth noting that Wall-E was produced by Pixar and Pixar is owned by
Disney and Disney's largest shareholder is Steve Jobs. Now consider video on the mobile device.
- Closer to home, one son headed to college armed with converter boxes to watch Internet TV and to
play his PS3 on his 23" monitor. Attending school in Colorado, he researched and transferred his
banking, savings and investment accounts from North Carolina to Texas solely via the Web. In our
basement, or command center as we call it, I watched his brother so much enjoy on-line PS3 games
(it is almost like being in your own movie) that have I've almost given up on the battle over screen-time.
We've come a long way from Pong.
Internet Strategist, IBM jStart BusinessDevelopment Manager
Returned from London on Saturday, an unintended World is Flat tour. Saw Roger Federer at Wimbledon;
learned how Osmosoft uses the Twitter web tool to constantly connect the members of its Open
Source innovation team; and observed Belgium banks joining others in Chapter 3 of Web 2.0.
Chapter 1 began for me in mid-2005 when our team spoke about the 10 Emerging Technologies
You Should Care About: podcasting, google maps, video over IP etc. Most considered this George Jetson-like
speech to be an entertaining two hours out of the office. Chapter 2 was written when News Corp.,
owner of MySpace and Fox News (and now bidding on 2 satellite networks in Europe), made its ultimately
successful bid for Dow Jones in the Spring of 07 encouraging managers to conclude that ‘maybe Facebook
is not just for kids?!’. Chapter 3 describes the variety of Web 2.0 projects that are being tested in a wide
range of companies, e.g.video on YouTube or wikis for project collaboration or rudimentary social networking -
all in an effort to improve the customer experience. These enterprises acknowledge that something potentially
game-changing occurs and ask how their initial projects compare to what others are doing. They're moving
beyond the starting line in the pursuit of associated variety and depth.
One my favorite Community Building examples is IKEA. I learned last week that IKEA now sponsors a series
of customer workshops in both Europe and the USA where customers meet to discuss business matters:
leadership, sales and financial management. A professional, social network stemming from furniture purchases.
Soon we’ll have version 2 of the iPhone. For fun on any mobile device, have a look (did I tell you that I
just returned from England?!) at 1-800-Goog411 or Chacha.com. Ask either one a specific question and
receive a specific answer, Goog by voice and Chacha via text. These are carefully crafted efforts to control search
on the mobile device so that related advertising may be controlled. These services are easy, entertaining and fun
to use so be mindful of how they can influence your own customer relationships.
The brilliance of Roger Federer is his variety, his graceful movement and his courage to succeed. He trusts the
breadth of his talents and is not content to continue only with what is working for the moment. This is how
he stays ahead: purposeful movement in search of an opportune moment to challenge himself. You could almost
consider this a formula for constant innovation.
Best for the July 4th holiday.
Internet Strategist, IBM jStart Business Development Manager
We're still reeling from UNC's Final 4 collapse vs Kansas. And then Memphis appeared
to earn the championship trophy awaiting only the sinking of a mere free-throw in the final
10 seconds. At every level of basketball, destiny is quite often determined by the process
of such an uncontested 15' shot, the clock stopped, no active defense and no rush to execute?!
Monday's New York Times offered an intriguing benchmark of Tiger Woods's professional
success. Surprisingly, it's not his booming drives. He laps the competition by his effectiveness
in making 15 foot putts under pressure.
In this teeter-tottering economic climate, here's how I'm working on my own 15-footers:
1. JP Rangaswami, author of the popular blog, confusedofcalcutta. If one types 'JP' into Google,
his blog is the 5th hit. I enjoy especially his podcast on the Web 2.0 tools of knowledge workers,
who are the primary value of today's Enterprise 2.0 companies. These tools are: Syndication,
Search, Fulfillment, Conversation (in the form of storable traditions). BTW, he is the CIO for a
large telecom company.
2. I attended Edward Tufte's travelling seminar, the Presentation of Analytical Information.
One of his more popular books is The Visual Display of Quantitative Information. In the endless
race for more and better IT tools, his is a refreshing and clever reminder of the value of content -
when properly presently. His clever riff on the failings of Powerpoint had each of the 350
attendees nodding in agreement. His sole criticism of the iPhone design is that if the icons
require descriptions (phone icon with word 'Phone' beneath), get rid of the needless icon!
3. David Pogue is the technology critic for the New York Times. His column is Circuits.
I enjoy his topical and always well-substantiated comments. A recent article, Are You Taking
Advantage of Web 2.0? re-calibrated my thinking on 'what it's going to take and why it's worth it'
to invest in these enticing and not yet proven Internet capabilities.
JohnFeller 110000RUW6 Tags:  google telcos mobiledevices yahoo advertising microsoft sport iphone 4,132 Views
Tomorrow is Mardi Gras in my hometown of New Orleans. On this day convention defers to imagination.
And plenty of conventional wisdom has stepped aside already this year: in sports, the seemingly unstoppablemastery of Roger Federer and that of the Patriots ended in startling fashion; in the presidential campaign, Obama seems to have surged into a dead-heat with Hillary; and John McCain, counted-out in October, is now the odds-on favorite for his party's nomination.
So what is the wisdom of Microsoft's bid for Yahoo and how might we benefit from this gamble asthey try to prevent Google from doing to them what they did to AOL (America on Line).
AOL's model was to capture the customer in the AOL-only experience. No need to ever leave the world of AOL, whether you wanted to or not. Monthly fee revenue model.
Yahoo trumped this model by providing a portal where Yahoo aggregated content developed by others around the Internet. 'No need to leave, we'll bring it to you.' Banner ad & pop-up revenue model.
Google trumped Yahoo by using their search engine to take visitors all over the Internet where Google would keep track of their searches and visits to deliver related advertising. Advertisers, not visitors, pay Google.
Let's imagine what this merger might imply for our organizations aside from the reminder of the recent,sour history of such mega-merger attempts: e.g. HP & Compaq, AOL & Time Warner, Chrysler & Daimler.
The Internet's emerging technologies and uses are evolving rapidly to being about:
Innovation not Integration by connecting like-minded people regardless of location or employer. This is a design point for our systems and services.
Information not Application by connecting those who need to know with the content that they require.
Mobility and Advertising on the mobile device. Remember AOL and its garden wall approach? This is what the iPhone is doing to the garden walls of the Telecom companies. Google, Yahoo, and Microsoft spent $10b here in 2007.
As Tuesday's Rex parade circles Canal Street, the costumed crowd will shout the conventional "throw me something, mister!" Let's imagine what other opportunities are in store for them.
Laissez les bon temps rouler! cperrien
Headline in 12/11/07 Wall Street Journal, Section B4: Web Surfing on iPhone erases doubts
of mobile devices' future online role. iPhone users accounted for 1 of every 1,000 Web page
views last month due to two factors: iPhone has full browsing capabilities (note to minders of
the garden-wall mentality) and the increasing popularity of mobile computing for more than
just telephony. Even though Apple has sold fewer phones (1.4mm thru Sept) than competitors
using Microsoft mobile operating system (3mm shipped with its mobile op. system in 1Q 07 alone),
iPhone users are browsing the web more than MS users by 50%. If you'll check-out the
Facebook format for an iPhone, you'll see that the younger users are interested in texting and
networking from their mobile devices more than email and web pages from their PCs.
A 2x monthly email that I send to customers:
- Please don't ask about the extent of the aftershock of foolish borrowing and
careless lending. On so many fronts in our globalized marketplace, at both the individual
and enterprise level, we're probably going to have to heed the advice of Tancredi in The Leopard:
"If you want things to stay as they are, things will have to change."
Meanwhile, other engines maintain their hum and will move closer to the center stage of
widespread technical adoption in 2008. Two examples that I track are video as a story-telling device
and the elevation of the 3rd screen to our 1st screen.
- Last Christmas season my high school son and two of his classmates won a contest at the local
upscale mall by producing a sixty second video to promote the shopping season. They won
$400 in equipment for the school and $600 to split three ways. The recently concluded 2007 contest
enjoyed a threefold increase in participation and and a tenfold increase in prize money: $6,000 in
equipment and $4,000 to split. Clearly, the mall, the merchants and the aspiring film-makers see
solid business value in consumer generated, good-enough, easy to deploy video to tell their stories.
- So much is happening on the mobility front that it may not be obvious, although GPS features
and related acquisitons (Navteq by Nokia and Tele Atlas by Tom Tom) are getting plenty of press.
With the $10b that Yahoo, Microsoft, and Google spent in 2007 to acquire search and advertising
related companies and the popular reception to Apple's iPhone, we will soon have the sort of mobile
computing capabilities that consumers in other parts of the world have enjoyed for several years.
The driving force behind all of this activity is control of search on the mobile device. The
revenue model is that Location Awareness facilitates Search and Search enables targeted Advertising.
Curious is our notion that the 1st screen is the TV and the 2nd screen is the PC,
yet we all carry a 3rd screen nearly everywhere we go. "Can you hear me now?" will rapidly
migrate to "We know where you are and can help you to find and to pay for what you want.
Just text me." regards, christopher perrien
JohnFeller 110000RUW6 Tags:  ibm web2.0 mashups searchengines communitybuilding apple iphone mobiledevices youtube google 4,388 Views
1. Mobile Search with related advertising opportunities remains the investment rage amongst Google, Yahoo,
and Microsoft. Apple's iPhone campaign fueling this fire (stock up 80% since announcement in Feb. 2007).
2. How to get started, not Why is the theme of the customer discussion. A shift from the spring due to notable
F500 investments such as News Corp acquisition of Dow Jones (parent of the Wall Street Journal) and Microsoft
offering $300mm for just 5% of Facebook. Agreement that there is something to this notion of Community Building
or Social Networking. Starting inside the enterprise to harness collective wisdom of employees, with a goal
of improved innovation, is compelling. Existing business processes and right mix of staff are inhibitors to taking
advantage. Is the benefit in early adoption or fast-following?!
3. Not much of a wow factor in related tools: blogs, wikis, feeds etc as judged to be the basics but not project justifiers.
4. Positive reception to IBM's own related experiences: Jams, Think Place, Technology Adoption Program, and
quantity of internal blogs, wikis etc. A concerted offering would be valued by marketplace.
5. Mash-ups of enterprise data could be a big winner; need cohabitation story with portal capabilities.
6. Appear Bigger than You Are via Web 2.0 (YouTube, Community Building) is an attraction to mid-market customers.
7. Mid-sized firms attracted, increasingly so, to hosted apps by likes of Google (e.g. Google Pack, NetBooks)
8. Web 2.0, as the friendly face of service-enabled architectures (SOA), is not yet obvious to customers and to sellers.
Remains a tough, internal sell from IT to its business sponsors.
9. Information Security is top of mind, well beyond a traditional IT control point: 'If I move outside of enterprise
with Web 2.0, how would I handle InfoSec and legal hurdles?'
10. Not much Web 2.0 budget in '07 and being budgeted for TBD projects in '08.
I was in the Apple Store on Park Avenue last Wednesday, the day of the announcement of Apple's partnership with Deutsche Telekom. This plus the $1.4 for 1 Euro exchange rate drew at least 1,000 people into this largest of Apple retail stores. A sweeping view of the store gives one the impression that there is more of a trade show going on than sales being transacted. People are talking, testing, laughing, calling their friends over, surfing the web. There is little product in sight and the sales assistants mainly provide info and advice on products. I've never had a big-box type of sales pitch in any Apple Store. This reminds me of my friend JP's obsevation (his blog is confusedofcalcutta.com) that first we have Conversation, then Relationship, then Transaction. BTW, the 10 check-out registers at this Apple Store were occupied, with a long queue, for the entire hour that I was there.
BTW2 - Apple stock at $149.00 today; up from $86 on the day in February when the phone was announced. 10 shares purchased at announcement would have paid, with the profits, for the iPhone and a lunch to celebrate.
BTW3 - my retail clients ask about Web 2.0. I tell them that I've been in Apple Stores in Durham (NC), San Francisco, San Antonio, Chicago, and New York. The experience is the same: conversation, relationship, transaction and meshes perfectly with the experience of iTunes and the devices themselves. There is presently no better model. cperrien
We tested mash-up software at the office a few weeks back. The only browser to get thru to ibm.com and deliver pages back to the mobile device was the iPhone with its full Safari browsing capability. An article in the August 9, 2007 WS Journal entitled Breaking Down the Wall of Phones' Web Gardens describes the progress made by Opera Software of Norway to allow users to its load mini-Opera to almost any mobile device, thus improving greatly the browsing experience of cell phones. Telecom carries will either allow access through their garden walls (controlling content and access to content is a major source of revenue) or else they will be by-passed by the likes of the iPhone, the gPhone, and users seeking a 'free-roaming' experience on their third screen. Full citation: http://online.wsj.com/article/SB118601819121785624.html
I've shown (my wife describes it as 'Chris's unsolicited product pitch') my iPhone to about 150 people in the past month. My test market of neighbors at the pool, IBM colleagues, customers, fellow travellers, diners in restaurants, and anyone else who shows an interest reveals that this device will explode in adoption when one or both of two events occur: