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JohnFeller 110000RUW6 Tags:  secondlife banking web2.0 ibm rss wiki communitybuilding mobiledevices myspace blog youtube socialnetworking google iphone qedwiki 4,589 Views
I spent the past week in Chicago discussing Community Building andMash-Ups with a half-dozen of IBM's Financial Services customers. Just as it is good to get-away from the familiar to recharge one'soutlook, this week travels were enlightening for me to get away fromthe daily stream of technology scholarship and have a look at what ourfield teams and customers read and discuss everyday. ITdiscussions may presently be more about business and less abouttechnology, but they are not about Web 2.0. Customers are awareof iPods and YouTube and MySpace, but not Mash-Ups and Ajax and Wikisand iPhones.
They ask: What is Web 2.0?, What are my company's options deploying these technologies? How do I get started?
We all pay attention when we can personnally relate to Web 2.0 (oranything else for that matter). Mash-up or Situational Apps orQED Wikis seem, at first glance, to be little more than the latestgizmo. Ditto for Community Building experiments or CEOblogs.
Mash-Ups interest customers, both IT & LoBs, as theyenvision accessing back-end data without the need for an ITproject. IT execs agree that 60% of their app-developmentprojects won't be needed for as long as the time it took to buildthem. And business execs agree that they can make plenty ofuseful decisions by mashing-up two fields of data to create a thirdfield of information. The Blog and Wiki discussions gain tractionwhen we discussed blogs as a lower cost, more personalized one-to-manymodel of communication; wikis are intriguing as a many-to-many model ofcollaboration. Both offer lower-costs for implementationand support when compared to web sites and email streams and otherelements of MarCom.
At this stage of awareness (low) and customer adoption (lower), Iam convinced that Web 2.0 is a useful topic for connecting IBM's visionfor Innovation, On-Demand (open standards & systems), and even ourSoftware Group's recent acquistions, to technology trends in themarketplace that can enable the business objectives of ourcustomers. We must be cautious in the speed of our approach ascustomers are not ready to be Second Life-like or even ready topurchase a package of Web 2.0 from one of our IBM brands.
First steps are to show customers how the tools and techniques ofpopular culture (RSS & Tagging, mobile phones, Social Networking)might relate to their businesses; then we must show them how to evolvetheir business processes to take advantage of these emergingcapabilities. Customers are interested in this approach as theysense by watching Google that Web 2.0 can level the playing field.
For developers looking for one site to get a quick glimpse of what is happening in the "Mashup" world, you should check out the newly launched developerWorks Community Space focused on Mashups .
The Mashups community consolidates information on mashup makers and utilities to createsituational applications, including information about mashup utilitiessuch as QEDwiki (IBM's Enterprise Mashup Maker) being developed by IBM's Emerging Technologies team.
Also, there is an Ajax community available which is one-stop shop for information on the Ajax programming model, includingarticles and tutorials, discussion forums, blogs, wikis, events, andnews.
Since Mashups and Ajax are closely related topics, I suggest you check out both communities on a regular basis. These communities just launched with an initial set of functions, but will continue to evolve to add more community functions later this summer. For example, these communities will offer public and private chat rooms for relationship building.
Manager, IBM Emerging Technologies Development
JohnFeller 110000RUW6 Tags:  mashups learning web2.0 communitybuilding databases wiki youtube google myspace 1 Comment 4,368 Views
I try to summarize trends or generational differences on the Internetor Web by suggesting the following at every one of my customerpresentations:
"Everyone in this room, regardless of your own age, grew-up in a worldwhere 'knowledge is power.' We studied and worked and work todistinguish ourselves from the group. This is not the perspectiveor approach of our children. As evidenced by their schoolwork andsocial behaviors, they perform in groups (History is studied withEnglish with team-oriented projects, for example). Because of theavailability of data and information via the Internet, theygrow-up in a world where 'eveyone knows' and shares with friends andfriends of friends: Google, Wikipedia, MySpace, YouTube. This next generation of workers will expect thier managers to beaffiliators, community builders, communicators, connectors of peopleand information more than directors who have the mostinformation. Now is a good time for us to enable the sharing ofinformation and ideas throughout our own organizations."
JohnFeller 110000RUW6 Tags:  ibm mashups web2.0 searchengines communitybuilding apple iphone mobiledevices youtube google 4,289 Views
1. Mobile Search with related advertising opportunities remains the investment rage amongst Google, Yahoo,
and Microsoft. Apple's iPhone campaign fueling this fire (stock up 80% since announcement in Feb. 2007).
2. How to get started, not Why is the theme of the customer discussion. A shift from the spring due to notable
F500 investments such as News Corp acquisition of Dow Jones (parent of the Wall Street Journal) and Microsoft
offering $300mm for just 5% of Facebook. Agreement that there is something to this notion of Community Building
or Social Networking. Starting inside the enterprise to harness collective wisdom of employees, with a goal
of improved innovation, is compelling. Existing business processes and right mix of staff are inhibitors to taking
advantage. Is the benefit in early adoption or fast-following?!
3. Not much of a wow factor in related tools: blogs, wikis, feeds etc as judged to be the basics but not project justifiers.
4. Positive reception to IBM's own related experiences: Jams, Think Place, Technology Adoption Program, and
quantity of internal blogs, wikis etc. A concerted offering would be valued by marketplace.
5. Mash-ups of enterprise data could be a big winner; need cohabitation story with portal capabilities.
6. Appear Bigger than You Are via Web 2.0 (YouTube, Community Building) is an attraction to mid-market customers.
7. Mid-sized firms attracted, increasingly so, to hosted apps by likes of Google (e.g. Google Pack, NetBooks)
8. Web 2.0, as the friendly face of service-enabled architectures (SOA), is not yet obvious to customers and to sellers.
Remains a tough, internal sell from IT to its business sponsors.
9. Information Security is top of mind, well beyond a traditional IT control point: 'If I move outside of enterprise
with Web 2.0, how would I handle InfoSec and legal hurdles?'
10. Not much Web 2.0 budget in '07 and being budgeted for TBD projects in '08.
I grew up in New Orleans where parochial school children enjoyed two entertaining annual holidays:
- the well advertised Mardi Gras, a Tuesday day-off in mid Winter
- the Wednesday after Halloween to celebrate All Saints or All Souls Day
The headlines are occupied by the rise of oil, the fall of the dollar, the kick-off to the presidential
race (so far it's been preseason) and the finale to the sub-prime collapse.
Amidst the dour mainstream news, consider the escalation of the Microsoft vs Google campaign which
should influence our own 2008 planning:
- Microsoft invested $240mm investment in Facebook (1.6% stake) last week and Google countered immediately
with an open standards alliance, Open Social, including LinkedIn, Ning, and Orkut (Google's own social network).
Google does not want Facebook to become the operating system of social networks. Quick aside:
News Corp.'s 2006 100% acquisition of MySpace for $580mm looks brilliant.
Are we blindly returning to Act II of the dot-bom? I think not and I believe that Social Networking
or Community Building as promoted by Facebook and others could be adopted by our own kinds of enterprises
to better connect our widely dispersed knowledge bases: employees, customers, partners, supplier in the spirit of
'What if we knew what we all knew?!'
Right now I have eleven (11) applications opened to manage my work inside and outside of the firewall: email, sms,
two types of instant messaging, two browsers, plus the associated tools for calendar, address book, word processing
and a mobile phone. I would value a workspace where I could link all of my activities to 'connect those who know
with those who need to know, regardless of their employer. I see a Facebook-like model helping me to achieve this.
Eric Schmidt, CEO of Google, is quoted in Monday's NY Times: "One of the things to say, very clearly, is that
social networks are very real. If you are of a certain age, you sort of dismiss this as college kids or teenagers.
But this is very real." Google closed over $700 today, up 54% YTD.
'Start small, grow fast, get involved' might be a productive way to explore the potential of Social Networking
or Innovation Networking in 2008. No holiday required. cperrien
JohnFeller 110000RUW6 Tags:  communitybuilding situationalapps qedwiki rss mashups web2.0 3,406 Views
I'm proud to announce a new technology that's near and dear to my heart: IBM Mashup Hub.
Mashup Hub is intended for a community of Web 2.0 mashup creators and situational application assemblers to come together to share and reuse user interface components (widgets) and enterprise data sources.
We released today on alphaWorks Services in conjunction with a QEDWiki update that contains interoperability with Mashup Hub. In fact, if you go into QED Explorer, you will see the feeds and widgets from the Mashup Hub catalog.
Firefox users can also download a Firefox extension that works with Mashup Hub.
If you haven't already, go ahead and visit the link above and "Try it Now". We look forward to your comments and feedback.
p.s. If you're wondering why I like Mashup Hub so much, it's because, as a developer, I've seen it through from initial concept to prototype to today's release. I hope you enjoy using it as much as our team has enjoyed creating it.
Have you ever hung-out with Pharmaceutical sales reps? Talk about highly structured environments: one has to be part-model, part-caterer, part-scientist, and part-psychiatrist and willing to work in a command & control management environment. Take the whole office staff lunch just to get 10 minutes with the doctor! Ugh! To blow-off steam, they participate in a site called Cafepharma.com which offers rumors, job-postings, more rumors, complaints, and advertising. Any site that gets the lone-wolf culture of sales types to collaborate impresses me.
As the likes of Facebook and MySpace gain traction in the enterprise - whether or not hosted or endorsed by the enterprise - I predict that we will see alot more employee to employee discussions such as Cafepharma. If the enterprise gets ahead of the game, these sites will foster collaboration for insight into all of the critical ingredients that can make companies successful in the marketplace i.e, better customer relationships well beyond the currently packaged CRM kind. Laggards into this collaboration space will find themselves critiqued and measured as university professors are at http://www.sin.wm.edu/modules/rank/ or cafepharma.com. cperrien
Cisco's stock performed well in 2006 - one of the market's stars. And it is still hard for them to shed or to modify their Routers &Networks reputation - as solid as it is. As their hardwareportfolio connects computers, I guess they would like to projectthemselves as being able to connect like-minded people with SocialNetworking (SN) capabilities. We'll see. Marc Andreessen,co-ounder of Netscape and now the co-founder of Ning.com - a SN site -is not so confident (I've gathered this info from the NY Times's3/3/2007 Technology Section; article: Social Networking's NextPhase). The acquisition of Tribe.com follows Cisco's acquisitionof Five Across, a SN design firm.
Will those of us in the enterprise be able to modify our personalbusiness processes (the tools for managing our work) and devote timefor sustained collaboration with colleagues andacquaintances? When we meet and say 'let's stay incontact,' will we be able to take advantage of theseSN-capabilities to do so purposefully or will Social Networking becomeanother spam engine? My feeling is that SN will take offonce we have a useful, visual interface for mapping and sharing ourconnections.
The Economist of June 16, 2007 page 85 describes an interesting bank chain: Umpqua. Begun in Oregon. Highly focused on customer service, not only ATM fees and deposits. 144 branches in 12 years.
The current riddle for banks is how to attract customers to the branch office (branches matter to customer relationship and customer loyalty which drives sales) when 2x more customers bank online than did in 2002.
Well trained associates (trained by the Ritz Carlton, no less) cater to customer needs and charge accordingly. Link to Economist article.
Maybe the Apple Store is not the only example of the Branch Bank of the future. cperrien
JohnFeller 110000RUW6 Tags:  communitybuilding web2.0 socialnetworking myspace wallstreetjournal 2,896 Views
We spoke about the lessons of community building on the popular culture side of the Internet, namely connecting like-minded individuals. This NY Times article by Brad Stone on May 25, 2007 discusses Facebook's intent to move into the enterprise.
And it appears that the Bancroft family will approve of Rupert Murdoch's bid for the Wall Street Journal thereby bringing the grand dame WSJ into the fold with MySpace and Fox TV.
Why do some remain skeptical of the value of Web 2.0 to the Enterpise?!
A good chance for Lotus to discuss IBM's own experience with its own Facebook-like application (w3) and the impending Connections offering.
Why so many citations from traditional media? Because I feel that if the likes of the Times or the Wall Street Journal report on a technology trend or make a Web 2.0 observation, then my kinds of enterprise customers can have confidence that these events merit their attention. I'm not finding this journalism or these insights on some odd blog in a remote corner of the Internet.
This article by Randall Stross in the May 27, 2007 NYT describes the dramatic differences in experiences between the retail outlets of these two powerhouse Consumer Electronics companies, albeit one on the rise and the other coping with the loss of sparkle (although I'll never forget the first time that I heard a Walkman with its double D battery-pack. A true-dude burst into the Britches of Georgetown store on Connecticut Avenue in DC and showed four or five of us his portable music player. Right off the street!! circa 1979).
Today's New York Times reported that Facebook will offer classified advertising between members, i.e. one can only advertise to someone in his or hers Facebook network.
As I speak with customers, I emphasize that Participation is what the corporate enterprise can learn from the Pop Culture side of the Internet. Affiliation of like-minded people
to innovate products and services or to swap & sell goods is an example of how corporations can participate in the broad desire of people to affiliate with those like themselves.
Recently, I suffered an unpleasant experience on eBay (almost fell prey to a scam). I would much rather have met a buyer via a trusted network such as Facebook more than the one-size-fits-all marketplace of eBay. BTW, as hard as PayPal tried to resolve my claim, it's automated (by necessity) processes place too much of the burden on the intended buyer. Matters worked out for me mainly because I played the card of cancelling payment to PayPal via my bank.
Facebook will bring Craig's List and eBay to its members. Sounds logical to me. And whenever I hear the buzz about Second Life, I suggest that customers bring the immersive environment to their own site rather than try surrender creative control and the user experience to someone else's virtual environment.
The price for participation in all of this modern magic is to Think Differently.
From my recent e-cast to Financial Sector Customers. Economist article decribes the opportunity to help Gen Y
become savvy customers. cperrien
Full citation: http://www.economist.com/finance/displaystory.cfm?story_id=9622309
Greetings on these dog days of summer,
Brief article on page 68 of the 11 Aug 07 Economist. We've discussed web 2.0 and how we can
both learn from Gen Y's use of these technologies (blogs, syndication, community building etc) as well
as how to apply these technologies to better serve this market of growing influence.
I observe my 17 year old as he earns a little money at his summer job in the bakery and begins to
understand the cost of automotive ownership now that he is in sole possession of his mother's car
(it shocks him that a tank of gasoline requires more than 1/2 day of wages). Now he's inquiring about
saving percentages and 401k plans. He is in the market for a financial partner who understands his
situation (eager to be on his own, off to college in less than one year, wants to participate in the
complicated adult world and not exactly sure how. But he knows that finances have something to do with it).
I am not a fan of making a buiness case based on 'what kids are doing,' and in this matter I believe that
we can both learn (be more innovative) and help at the same time (groom a generation of customers and
Be cool (in the other sense of the term), christopher perrien
JohnFeller 110000RUW6 Tags:  video socialnetworking walmart banking communitybuilding 2,680 Views
Customers want a useful interaction with companies that have lots of information about them. I imagine that an eBay or Amazon or WalMart could offer Wesabe-like communities and make a big dent in the revenue streams of traditional banking institutions.
The recent Web 2.0 Roundtable that I attended divided itself into 2 large camps:
those who relish the idea of maybe realizing some of the promise of CRM by having
useful, lower-cost tools for connecting to like-minded people; and those who see the
possible benefit and are concerned about privacy, data security, corporate reputation
etc (valid points and often disguises for loss of control). Here is simple and clever
demo of the possible benefits of Community Building. cperrien